Viral Hooks
Trending short videosSlimey the worm in space
S

@sesamestreet

Instagram · Single Photo

@sesamestreet Slimey is suited up and ready for the moon! Sending lots of love and luck to @NASA’s Artemis II crew. 🌕💛💚

View original on Instagram

Performance

Views
1.7M
Likes
111.7K
Comments
298
Engagement
6.7%
Outlier
31.9×

Video #22943 · Single Photo

Slimey the worm in spacefrom @sesamestreet

[01]

Overview

A promotional and supportive photo featuring the Sesame Street character Slimey dressed as an astronaut in space, posted to wish luck to the NASA Artemis II crew.

[03]

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[04]

Classification

Format
Single Photo
Concepts
TrendjackingCharacter ProfileThemed Announcement
Elements
Thematic StagingSurreal JuxtapositionObject Personification
Account
Brand
Topics
Pop CultureSpace ExplorationEntertainmentNostalgia

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Verbal hook · 35%

Slimey is suited up and ready for the moon! Sending lots of love and luck to @NASA’s Artemis II crew. 🌕💛💚

Visual hook · 65%

A bright orange, fuzzy puppet worm wearing a detailed, sparkly astronaut suit floating against a high-contrast black starry background creates immediate whimsical and nostalgic appeal.

[06]

Hook template

Steal this for your own video

Stage a [unexpected character or object] in a detailed [aspirational role] costume, isolated against a high-contrast [themed backdrop].

  • — Stage a golden retriever in a detailed chef costume, isolated against a high-contrast restaurant-kitchen backdrop.
  • — Stage a houseplant in a detailed rock-star costume, isolated against a high-contrast concert-stage backdrop.
  • — Stage a vintage typewriter in a detailed detective costume, isolated against a high-contrast noir-city backdrop.

Themes

  • Space exploration
  • Support and Encouragement
  • Nostalgia
  • Whimsy

Techniques

  • Studio lighting
  • Practical effects and props
  • Star filter or composite background effect

Trends

  • Artemis II mission support
  • Pop culture crossovers
  • Nostalgia marketing

Post caption

Slimey is suited up and ready for the moon! Sending lots of love and luck to @NASA’s Artemis II crew. 🌕💛💚