Viral Hooks
Trending short videosRyan Gosling and Elmo with rock
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@elmo

Instagram · Single Photo

@elmo Elmo did not realize that Mr. Ryan Gosling was such a big fan of rocks...

View original on Instagram

Performance

Views
1.5M
Likes
101.9K
Comments
438
Engagement
6.7%
Outlier
6.8×

Video #21208 · Single Photo

Ryan Gosling and Elmo with rockfrom @elmo

[01]

Overview

A humorous promotional or behind-the-scenes photo featuring Ryan Gosling showing a rock to Elmo, playing on the viral internet joke about Elmo's nemesis, Rocco the rock.

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Related videos

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Classification

Concepts
Behind The ScenesNostalgia Highlight
Elements
Surreal JuxtapositionThematic Staging
Account

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Verbal hook · 35%

Elmo did not realize that Mr. Ryan Gosling was such a big fan of rocks...

Visual hook · 65%

The unexpected and humorous visual pairing of Hollywood A-list actor Ryan Gosling with Sesame Street's Elmo, both intensely focused on a plain grey rock.

[06]

Hook template

Steal this for your own video

Frame [an unexpected public figure] and [a beloved character or mascot] in a serious, close-up shared focus on [an ordinary object].

  • — Frame a Michelin-star chef and a cartoon dinosaur in a serious, close-up shared focus on a single carrot.
  • — Frame a tech CEO and a sports team mascot in a serious, close-up shared focus on a tangled charging cable.
  • — Frame a fashion model and a children's puppet in a serious, close-up shared focus on a plain loaf of bread.

Themes

  • Humor
  • Pop culture lore
  • Celebrity crossover

Techniques

  • Studio lighting
  • Medium portraiture
  • Prop focus

Trends

  • Elmo vs Rocco meme
  • Unexpected celebrity pairings

Post caption

Elmo did not realize that Mr. Ryan Gosling was such a big fan of rocks...

Ryan Gosling and Elmo with rock | Viral Hooks