Viral Hooks
Trending short videosScripted promo skit for show
E

@euphoria

Instagram · Skit

@euphoria We found that fucking suitcase. Kick back with Chloe Cherry, Martha Kelly and Marshawn Lynch for a #Euphoria Season 3 Watch Party.

View original on Instagram

The edit1 shot · 1 text
Shots Text1:59

Performance

Views
3.9M
Likes
280.6K
Comments
696
Engagement
7.2%
Outlier
29×
Length · 2 Apr 2026
1:59

Video #22963 · Skit

Scripted promo skit for showfrom @euphoria

[01]

Overview

The video features actors Chloe Cherry and Martha Kelly reuniting in character to prepare for a Euphoria Season 3 watch party. Narrated humorously by Marshawn Lynch, the skit follows the duo as they reference past season props, decorate a room with balloons, and eat hot dogs, culminating in an official HBO promotional end card.

[02]

Simple outline

  1. 1Establish unexpected reunion
  2. 2Acknowledge inside lore
  3. 3Declare preparation phase
  4. 4Show preparation montage
  5. 5Deliver meta-joke payoff

[03]

Related videos

[04]

Classification

Format
Concepts
Themed AnnouncementHype Teaser
Elements
VoiceoverPromotional End Card
Account

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Verbal hook · 45%

Martha Kelly was a motherfucking g.

Visual hook · 55%

Low-angle tracking shot of a person walking with a rolling suitcase at night, creating immediate mystery and visual intrigue.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

An abrupt, high-energy introduction featuring an incongruous narrator praising a character, immediately followed by a dramatic, long-awaited reunion.

Payoff

A final, self-deprecating joke about the characters' dynamic, followed by a post-credits style callback to a famous past moment to reward long-time viewers.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Meta-Referential Reunion Skit

Leveraging unexpected character pairings, incongruous narration, and deep-cut fan lore to build hype for an upcoming release through a comedic, self-aware skit.

  1. 1

    The Lore Acknowledgment

    Characters reference a highly specific, fan-favorite detail or inside joke from previous iterations, validating the core audience and establishing continuity.

  2. 2

    The Call to Action

    A distinct tonal shift from casual banter to focused preparation for the upcoming 'event', signaling the core promotional purpose of the video.

  3. 3

    The Preparation Montage

    A sequence showing the characters getting ready for the event, overlaid with the narrator's comedic, hype-building commentary to escalate energy.

  4. 4

    The Meta-Awareness Check

    Characters briefly break the fourth wall or acknowledge the absurdity of the situation or the narrator's voiceover, grounding the skit in self-aware humor.

Themes

  • Television promotion
  • Friendship reunion
  • Pop culture references

Techniques

  • Voiceover narration
  • Cinematic lighting
  • Scripted acting

Trends

  • Euphoria Season 3 anticipation

Post caption

We found that fucking suitcase. Kick back with Chloe Cherry, Martha Kelly and Marshawn Lynch for a #Euphoria Season 3 Watch Party.

Text overlays

  • contextual · end

    Damn, they really did that whole bathtub thang.

Transcript

Martha Kelly was a motherfucking g. Hello, Chloe. Hey, bitch. Where the hell have you been? God, come in. It's been, like, five fucking years. Martha and Koei were best friends. Then they got cast in season two of Euphoria. Yeah. They were friends first. Yo, Martha. You still got that suitcase? Props have been looking for that since 2021. And they can keep looking. This thing is mine now. Besides, didn't you steal that thing from Seth? I think that thing's haunted. Do you wanna help me out with this? After season two, everyone on the Internet became obsessed with this fucking suitcase. But season three was pulling up, and it's time to lock in. Chloe, let's cook. I don't think that's our show. They've been waiting for season three to premiere better since Lexi put on that crazy ass plate. I'm serious. These bitches no fucking around. You guys can all judge me if you like. I do not care. I have never ever been out here. Khloe Cherry and Martha Kelly were ready to watch for you and like any good dynamic duo. Tier name's mine. Bitch. You're my soulmate. This has been more Sean. Beast mode, motherfucking Lynch. And I'm gone. Wait. Was that fucking voicemail about us? You know, if you two dated, your celebrity couple name would be Marthon. It's pretty good. I like that. And they really did that whole bathtub thing.

Scripted promo skit for show | Viral Hooks