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@thecut

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@thecut FAREWELL EUPHORIA 🫡 We’ve seen Rue Bennett & co. constantly on the brink of disaster since 2019, and tonight we bid the troubled alumni of Euphoria High adieu. Ahead of the HBO show’s series finale, revisit our 2022 Spring Fashion issue cover story with the women of the series — @Zendaya, @AlexaDemie, @MaudeApatow, @BarbieFerreira, @Sydney_Sweeney, and @HunterSchafer. Read @evanrosskatz’s full interview with the cast at the link in bio. Photographed by @micaiahcarter

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Shots Text

Performance

Views
2.6M
Likes
173.1K
Comments
302
Engagement
6.7%
Outlier
101.7×

Video #31109 · Carousel

Euphoria cast fashion editorial photofrom @thecut

[01]

Overview

This is a high-fashion editorial photograph featuring the six main female cast members of the HBO show 'Euphoria' (Zendaya, Alexa Demie, Maude Apatow, Barbie Ferreira, Sydney Sweeney, and Hunter Schafer). The photo was taken for 'The Cut' magazine to promote the show's finale and a cover story, showcasing the actresses in a powerful, unified group pose.

[02]

Simple outline

  1. 1Hook with powerful group visual
  2. 2Stamp with brand authority
  3. 3Drive to caption for context

[03]

Related videos

3.9M29×Scripted promo skit for show@euphoria · Themed Announcement337.7K1.9×Zendaya future success news photo@femalequotient · News Carousel1.1M3.9×Zendaya birthday career role collage@impact · Milestone Celebration999.5K46.6×Celebrities backstage with theater cast@ohmaryplay · Behind The Scenes663.1KHappy cast selfie on a colorful game show set.@samreich · Team Showcase279.8K4.1×Actress talks fashion and movies@cultured_mag · Q&A Response1.3M3.8×Zendaya reveals her favorite books@impact · Headlines169.6K6.2×Two actresses hugging and smiling@ohmaryplay · Event Showcase2.1M44.7×Actors announce show's second season@teenvogue · Themed Announcement3.2M139.8×Cast plays game, introduces show@teenvogue · Social Game Challenge9.4M1469.1×Celebrity behind the scenes campaign@diorbeauty · Behind The Scenes351.6K9.9×Colorful collage of actors in period dresses@nymag · Editorial Carousel

[04]

Classification

Format
Carousel
Concepts
Team ShowcaseEditorial Carousel
Elements
Color GradingMood LightingThematic Staging
Account
Brand
Topics
CelebrityFashion EditorialEntertainmentMedia Promotion

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Verbal hook · 35%

FAREWELL EUPHORIA 🫡

Visual hook · 65%

A striking group portrait of six famous actresses from a popular TV show, all styled in coordinated black outfits and gold jewelry, looking directly at the camera with powerful expressions.

[06]

Hook template

Steal this for your own video

A striking group portrait of [number] [recognizable figures] in coordinated [signature outfit color/style] and [statement accessory], all looking directly at the camera with powerful expressions.

  • — A striking group portrait of five Olympic gymnasts in coordinated red tracksuits and gold medals, all looking directly at the camera with powerful expressions.
  • — A striking group portrait of four pastry chefs in coordinated white jackets and oversized chef hats, all looking directly at the camera with powerful expressions.
  • — A striking group portrait of seven startup founders in coordinated black suits and silver watches, all looking directly at the camera with powerful expressions.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

A single, high-production-value photograph featuring multiple subjects in a composed, editorial style. It is designed to stop the scroll through visual intrigue, star power, and professional aesthetic.

Payoff

The visual payoff is delivered immediately within the single slide. The narrative payoff (the full story) is intentionally deferred to the caption and an external link (e.g., 'link in bio'), making the image a powerful gateway rather than a self-contained story.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Single-Shot Statement

To use a single, high-impact, professionally shot image as a complete visual statement that serves as a hook for a larger piece of content detailed in the caption. The entire narrative is contained within one frame, maximizing immediate impact.

  1. 1

    The Unified Statement

    Presents a complete visual narrative in one frame. A brand overlay in a corner reinforces the publisher's authority and ownership of the content, framing the image as an official piece of media.

Themes

  • Feminine Power
  • Celebrity Culture
  • High Fashion
  • Nostalgia

Techniques

  • Studio Lighting
  • Color Grading
  • Posed Portraiture

Trends

  • Cast Photoshoot
  • TV Show Promotion

Post caption

FAREWELL EUPHORIA 🫡 We’ve seen Rue Bennett & co. constantly on the brink of disaster since 2019, and tonight we bid the troubled alumni of Euphoria High adieu. Ahead of the HBO show’s series finale, revisit our 2022 Spring Fashion issue cover story with the women of the series — @Zendaya, @AlexaDemie, @MaudeApatow, @BarbieFerreira, @Sydney_Sweeney, and @HunterSchafer. Read @evanrosskatz’s full interview with the cast at the link in bio. Photographed by @micaiahcarter

Text overlays

  • branding · photo_0

    THE CUT

Euphoria cast fashion editorial photo | Viral Hooks