@ethandressen
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Trending short videosRelatable corporate Excel burnout meme
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Performance
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- Engagement
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Video #23521 · Single Photo
Relatable corporate Excel burnout memefrom @ethandressen
[01]
Overview
A relatable humor post featuring a young office worker staring blankly at a screen, using hyperbolic text overlay to contrast the mundane nature of working in Excel with extreme global events.
[02]
Simple outline
- 1State extreme global event
- 2Contrast with mundane task
- 3Show deadpan visual reaction
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 55%
NUCLEAR ARMEGGEDON IS HAPPENING AND I'M JUST OVER HERE IN EXCEL
Verbal hook · 15%
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Visual hook · 30%
Deadpan, dissociated facial expression of a corporate worker in a mundane office setting, creating immediate comedic contrast before the text is even read.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
Grabs attention by stating a massive, catastrophic, or highly dramatic external event in the first half of the text overlay.
Payoff
The comedic relief found in the audience's shared, relatable experience of having to continue normal, boring work during chaotic or unprecedented external times.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Macro-Micro Dissonance Frame
Contrasting an extreme, world-altering external event with a hyper-mundane, inescapable daily task to highlight the relatable absurdity of modern life.
- 1
The Macro Crisis
Establish a high-stakes, dramatic global or external context that theoretically demands immediate attention or panic.
- 2
The Micro Reality
Immediately undercut the high stakes with a trivial, boring, or highly specific mundane task that the subject is forced to focus on instead.
- 3
The Deadpan Anchor
Provide a visual of the subject looking completely unfazed, numb, or trapped in the mundane task, visually ignoring the macro crisis to sell the joke.
Themes
Techniques
Trends
Post caption
Like what is happening fr
Text overlays
contextual · photo_0
NUCLEAR ARMEGGEDON IS HAPPENING AND I'M JUST OVER HERE IN EXCEL