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@goodworkmb

Instagram · One Shot

@goodworkmb In investment banking, a large part of your reputation is built through email. Senior bankers often form an opinion of you before they ever meet you – simply by how you communicate. A few small habits can make a big difference. Here’s some. – 1. Take your sperm count out of your email signature. Despite how impressive the amount of sperm in your ejaculate may be, some may find you giving this information at the end of every email off-putting. Replace it with something more palatable, like your place of work. NO GOOD: “Sincerely, Dan Toomey. I have 350 million sperm per milliliter of semen when I ejaculate from my p*nis.” GOOD: “Sincerely, Dan Toomey. Goldman Sachs.” Keep some things to yourself. – 2. DON’T accidentally call your boss ‘mom” Senior bankers will notice if you accidentally call them mom, at which point you’ve already lost their respect. “Mommy” is even worse. Example: NO GOOD: “Hi Mom, here’s the deck with the changes you asked for.” GOOD: “Hi Darryl, here’s the deck with the changes you asked for.” This one word change can make a huge difference. – 3. Don’t marvel at the seemingly magical technology of email. Senior bankers have used email before. It is normal to them that an invisible letter can be sent thousands of miles through space, so you don’t have to mention it. NO GOOD: “Hi Darryl. How incredible it is to be sending you a missive through the sorcery of the world wide web.” GOOD: ““Hi Darryl, here’s the deck with the changes you asked for.” Act like you’ve been there before. – 4. Write words other than “money.” Don’t get me wrong, banking is about money. But it’s also about more than that. So make sure you use words other than “money” in your email. NO GOOD: “money money money money money money money money money money” GOOD: “Hi Darryl, is the money still in the bank vault?” Senior bankers will notice that you know lots of things about banking.

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The edit1 shot · 1 text
Shots Text0:07

Performance

Views
3.5M
Likes
54.4K
Comments
304
Engagement
1.6%
Outlier
15.5×
Length · 23 Apr 2026
0:07

Video #37341 · One Shot

Text overlay over relatable scenefrom @goodworkmb

[01]

Overview

The creator, dressed as an investment banker, types intensely at a computer in an office setting, serving as a visual backdrop for a text overlay that introduces the topic of 'investment banking email etiquette'.

[02]

Simple outline

  1. 1Establish professional context
  2. 2State high-stakes topic
  3. 3Assert insider authority

[03]

Related videos

[04]

Classification

Format
Concepts
Relatable One ShotSatirical Advice
Elements
Title Text Hook

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 95%

Investment banking email etiquette most people learn the hard way (from an ex-Goldman Sachs banker)

Visual hook · 5%

A man in a suit and tie, representing a stereotypical investment banker, is shown intensely typing at a desk in an office environment.

[06]

Hook template

Steal this for your own video

[Industry] email etiquette most people learn the hard way (from an ex-[prestigious employer])

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[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

A text overlay instantly establishes a niche, high-stakes topic and asserts the creator's authority, creating a strong curiosity gap.

Payoff

The payoff is intentionally withheld from the video. Its function is to act as a powerful implicit call-to-action, compelling the viewer to read the caption to satisfy the curiosity established by the hook.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Authoritative Premise

Using a single, visually relevant looping clip as a backdrop for a text overlay that establishes authority and promises valuable, niche information, driving the viewer to the caption for the actual content.

  1. 1

    The Thematic Loop

    A continuous, visually relevant action (e.g., typing, designing, crafting) plays in the background to ground the premise in a professional or skilled context, holding the viewer's attention while they process the text overlay.

Themes

  • Corporate life
  • Satire
  • Professionalism
  • Relatability

Techniques

  • Text-driven narrative
  • Character portrayal

Trends

  • Relatable workplace humor

Post caption

In investment banking, a large part of your reputation is built through email. Senior bankers often form an opinion of you before they ever meet you – simply by how you communicate. A few small habits can make a big difference. Here’s some. – 1. Take your sperm count out of your email signature. Despite how impressive the amount of sperm in your ejaculate may be, some may find you giving this information at the end of every email off-putting. Replace it with something more palatable, like your place of work. NO GOOD: “Sincerely, Dan Toomey. I have 350 million sperm per milliliter of semen when I ejaculate from my p*nis.” GOOD: “Sincerely, Dan Toomey. Goldman Sachs.” Keep some things to yourself. – 2. DON’T accidentally call your boss ‘mom” Senior bankers will notice if you accidentally call them mom, at which point you’ve already lost their respect. “Mommy” is even worse. Example: NO GOOD: “Hi Mom, here’s the deck with the changes you asked for.” GOOD: “Hi Darryl, here’s the deck with the changes you asked for.” This one word change can make a huge difference. – 3. Don’t marvel at the seemingly magical technology of email. Senior bankers have used email before. It is normal to them that an invisible letter can be sent thousands of miles through space, so you don’t have to mention it. NO GOOD: “Hi Darryl. How incredible it is to be sending you a missive through the sorcery of the world wide web.” GOOD: ““Hi Darryl, here’s the deck with the changes you asked for.” Act like you’ve been there before. – 4. Write words other than “money.” Don’t get me wrong, banking is about money. But it’s also about more than that. So make sure you use words other than “money” in your email. NO GOOD: “money money money money money money money money money money” GOOD: “Hi Darryl, is the money still in the bank vault?” Senior bankers will notice that you know lots of things about banking.

Text overlays

  • title · throughout

    Investment banking email etiquette most people learn the hard way (from an ex-Goldman Sachs banker)