@jennaphipps
Instagram · Vlog
@jennaphipps look at our bathroom!!!!
@jennaphipps
Instagram · Vlog
@jennaphipps look at our bathroom!!!!
Performance
Video #23728 · Vlog
[01]
The creator narrates the year-long journey of sourcing and building custom cabinets for their home renovation. The video begins with the physical delivery of the flat-packed boxes, then uses voiceover to explain the design vision and the decision to use a custom manufacturer. The visual flow transitions into a montage of the unboxing, reviewing digital sketches, and the multi-day assembly process, ultimately culminating in a reveal of the finished, installed bathroom vanity.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 35%
we finally have cabinets
Verbal hook · 30%
Just over a year ago, we started designing the cabinets for our home, and we had no idea it was gonna take over a year before we were even gonna see them.
Visual hook · 35%
Two people physically struggling to push a massive, heavy pallet of flat-packed boxes up a steep driveway.
[07]
The promise the opener makes, and how the video pays it back
Hook
Establish a massive time investment or long-awaited milestone immediately to create high stakes and viewer anticipation.
Payoff
Reveal the final, completed result, explicitly confirming that the massive time and effort investment perfectly achieved the initial vision.
[08]
The structural pattern this video runs on
Framework
The Custom Creation Journey
A chronological storytelling format that builds anticipation by establishing a massive time investment and a highly specific vision, followed by the introduction of an unconventional solution, a sudden complication, and ultimately, a triumphant reveal.
The Vision & The Void
Detail a highly specific desired outcome and the frustration of not finding a pre-existing solution in the market.
The Unconventional Workaround
Introduce a unique, high-effort, or custom method chosen to achieve the exact vision.
The Arrival & The Hurdle
Show the physical manifestation of the solution arriving, immediately followed by an unexpected complication or lack of guidance.
The Laborious Execution
Demonstrate the grueling or time-consuming process of overcoming the hurdle through sheer effort and prior knowledge.
look at our bathroom!!!!
title · beginning
we finally have cabinets
contextual · middle
our kitchen sketches
contextual · middle
my original sketches
Just over a year ago, we started designing the cabinets for our home, and we had no idea it was gonna take over a year before we were even gonna see them. Basically, going into this project, I had a very clear vision of what I wanted the cabinets to look like. Like, I wanted it that warm wood color. I wanted it in a specific style, and I just could not find it anywhere. So we ended up finding a manufacturer, which was basically, like, a very custom IKEA where I can give them the drawings of all the drawers, all the fronts, best everything I wanted, and then they could make it, put it into cardboard boxes, and then just send them to me. Better, anyways, they showed up this past week. And because they are so custom, they don't come with instructions. But luckily, because we designed them, we were able to figure out how to put them together. It did take about three or four days to get just our bathroom vanity in, but I'm happy to say I love them, and they turned out exactly how I wanted them.