@loewe
TikTok · Vlog
@loewe real or clay? #LOEWE
@loewe
TikTok · Vlog
@loewe real or clay? #LOEWE
Performance
Video #24338 · Vlog
[01]
The creator introduces her project of sculpting a ceramic replica of the Loewe Amazona 180 bag, showing the real bag as a reference. She then walks the viewer through the entire creation process, starting with rolling out a slab of clay, cutting and shaping the main body, and adding structural details like the side panels and the bag's signature slouchy opening. She meticulously adds fine details like a zipper texture, dome squares, and a stitched handle, before moving on to the glazing stage where she mixes a custom blue color and applies it. The video culminates in a final reveal of the fired and glazed ceramic bag, which she compares to the original, and shares a fun fact about the bag's name.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 45%
I'm back to sculpt
Verbal hook · 40%
I'm back to sculpt another sewing bag for my collection.
Visual hook · 15%
A medium shot of the creator smiling directly at the camera while holding a large, rectangular block of raw clay, immediately establishing the subject and the creator's engaging personality.
[07]
The promise the opener makes, and how the video pays it back
Hook
The creator declares their intention to replicate a specific, recognizable 'inspiration object' and presents the original for reference, establishing a clear goal and a benchmark for success.
Payoff
The Juxtaposition Reveal: The completed replica is dramatically unveiled, then immediately placed next to the original inspiration object for a direct, satisfying comparison that proves the success of the project.
[08]
The structural pattern this video runs on
Framework
The Artisan's Homage
A step-by-step documentation of an expert creator replicating a complex, well-known object in a different medium, culminating in a satisfying side-by-side comparison.
The Foundational Build
The creator demonstrates the initial, large-scale steps of forming the replica from raw materials, establishing the basic shape and structure. This grounds the viewer in the creation process.
The Defining Feature Focus
The creator isolates and meticulously recreates a key, signature characteristic of the original object, explaining its significance and purpose. This proves their deep understanding of the source material.
The Micro-Craft Showcase
The creator zooms in on a small, highly intricate detail, demonstrating a high level of skill and precision that elevates the replica from a simple copy to a work of art. This serves as the 'wow' moment.
The Surface Transformation
The creator shows the process of applying the final surface treatment (color, texture, finish), focusing on the challenge of perfectly matching the original object's appearance.
The Expert Coda
After the main reveal, the creator shares a piece of 'insider' information or a fun fact about the original object, adding a final layer of value and establishing their expertise beyond the craft itself.
real or clay? #LOEWE
contextual · beginning
LOEWE Amazona 180 bag ✨
contextual · beginning
a large slab of clay
contextual · middle
a slouchy opening here
contextual · middle
super intricate zipper 😙
contextual · middle
it's now time for glaze 😙
contextual · end
here is the final reveal! 🥹
informational · end
180th anniversary this year 🥹
I'm back to sculpt another sewing bag for my collection. So tier is the Louis Vuitton Amazon one eighty bag. She is hands down the coolest, most unique bag I've ever seen. Anyways, I started by rolling out a large slab of clay like that. Then I carefully cut out a long rectangle shape that matches the size of my Amazon 180 and placed the sponges here for support before carefully folding one side over, kinda like that. Then I attached tier corner piece on first before wrapping two longer strips of clay around the whole bag to frame the opening of the bag. Okay. As you can see, I scolded a slouchy opening here, which is actually my favorite part of the bag because it's designed to be slouchy and carried open. But don't worry, she's still functional because the main compartment is sitting here with a magnetic closure. Okay, for finishing touches now, I rolled out a thin coil and pressed yes needle tool along the edge to create this super intricate zipper. Then I added on Amazonas signature dome squares, rolled out a scolded tier top handle, and carefully stitched on each seam of the bad, trying my best to reflect LOYBE's leather expertise, which means no time for glaze. I try my best to match the stunning shape. I painted three even layers on, as well as LOYBE's new double l logo, which means here is the final reveal of my LOYBE Amazon 180 die. She is absolutely stunning and fun fact, the Amazon 180 was named to celebrate Lueve's one hundred and eightieth anniversary this year. I really hope you enjoyed seeing this process as much as I did making it. So thank you again Lueve and goodbye.