@topjaw
Instagram · Interview Q&A
@topjaw Michelin starred Chef @chefjanostle ⭐️ of Wilson’s (Bristol’s best restaurant) with his Best of #Bristol - delivery edition. @deliveroo #ad
@topjaw
Instagram · Interview Q&A
@topjaw Michelin starred Chef @chefjanostle ⭐️ of Wilson’s (Bristol’s best restaurant) with his Best of #Bristol - delivery edition. @deliveroo #ad
Performance
Video #24675 · Interview Q&A
[01]
An interviewer conducts a rapid-fire Q&A with a Michelin-starred chef on the street, asking for his top food delivery recommendations in Bristol. The chef shares his favorite spots for burgers, late-night orders, group meals, underrated gems, and curry, adding humorous personal commentary throughout the interview.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 50%
GO-TO DELIVEROO?
Verbal hook · 35%
What is your go-to Deliveroo?
Visual hook · 15%
A medium two-shot of an interviewer holding a microphone to a man in a butcher's apron, establishing an immediate 'on the street' interview context.
[06]
Steal this for your own video
What is your go-to if you are a ?
[07]
The promise the opener makes, and how the video pays it back
Hook
A direct, high-energy question presented with bold on-screen text that immediately frames the video's premise and establishes the topic.
Payoff
The expert sidesteps a definitive answer to the final, most contentious question, instead offering a recent positive experience. This provides a satisfying, diplomatic conclusion without alienating viewers who may have a different opinion.
[08]
The structural pattern this video runs on
Framework
The Expert's Gauntlet
An authority figure is subjected to a series of rapid-fire, category-based questions, providing their definitive 'best of' picks for each, humanized by personal anecdotes and humor.
The Foundational Pick
The first question establishes the expert's default choice and introduces a recurring humanizing element or running gag (e.g., a conflict, a personal quirk).
The Guilty Pleasure Pick
The second question narrows the context to a more specific, often mischievous scenario, reinforcing the established running gag and adding a layer of relatability.
The Social Context Pick
The third question shifts the scenario to a group setting, prompting a recommendation justified by its crowd-pleasing qualities and showcasing the expert's practical knowledge.
The Insider's Pick
The fourth question asks for an 'underrated' or 'hidden gem' choice, positioning the expert as an insider with exclusive knowledge that provides high value to the audience.
The Contentious Pick
The final question addresses a famously subjective or 'political' category, allowing the expert to demonstrate nuance and relatability.
Michelin starred Chef @chefjanostle ⭐️ of Wilson’s (Bristol’s best restaurant) with his Best of #Bristol - delivery edition. @deliveroo #ad
title · beginning
GO-TO DELIVEROO?
title · middle
LATE NIGHT ORDER?
informational · middle
Mayflower, Broadmead
title · middle
BIG GROUP ORDER?
informational · middle
Noa Japanese, Clifton
title · middle
MOST UNDERRATED SPOT IN BRISTOL?
informational · middle
Popti Bros, St Werburghs
title · end
BEST CURRY IN BRISTOL?
informational · end
Kai Dosa, Bishopston
What is your go to deliverer? Poo burger. Every time. Better time. Like Every time. I better told no who? By Mary. Thinking about the app. No. No. No. No. You have enough, mate. But if you eat it, that's you done for, like, twenty hours. Then you go again. Are you back on the app? Reload. What's your late night order? Oh, look at the little smirking over your face. Is that another one that Mary's blacklisted? Yeah. I struggle just to order one even though you're supposed to have, like, one portion between two. I want two portions between one, best it's not good. If you've got a group coming over, what do you get? If you no a Japanese, they do this wild seaweed salad with, like, a sesame dressing. Delicious. Most underate in Bristol. I think Poppy Bros, the closest second on a burger. Ooey Burger is my one and true love, but Poppy Bros sort of, like, sneaks into the back of my wine when I'm thinking about burgers, and I know I shouldn't. But sometimes I have Straight. Bad thoughts about Poppy burgers as well. Best curry in Bristol. Well, it's political. There are a lot of great places. I had a Caldoza the other week, and I really, really