@sephora
Instagram · Cinematic Trailer
@sephora @badgalriri is serving shine. NEW! The Flashy One 9-in-1 Treatment leaves hair drippin’ in benefits. This oil does the most... nourishes, moisturizes, adds shine, smooths frizz, repairs split ends, reduces breakage, strengthens, protects from damage, and provides up to 450° heat protection. Get yours during Sephora Savings Event now through 4/20. Rouge get 20% off VIB get 15% off Insiders get 10% off Limitations/terms apply.
Performance
Video #24770 · Cinematic Trailer
[01]
The video features Rihanna in a luxurious, golden-lit setting. It opens with a close-up of her face, then shows her holding and applying a shimmery hair oil to her sleek, dark hair, and finally running her tattooed hand through it to showcase the shiny result, concluding with the 'FENTY HAIR' brand reveal.
[02]
[03]
1.2M162.7×Rihanna ELLE magazine cover photo@fentybeauty · Editorial Carousel
143.7K5.4×Before and after hair transformation@sarahhguerra_ · Before/After Transformation
1.9M487.3×Show result then product process@gisou · Before/After Transformation
6.4M5.1×Makeup transformation to perfect lip@mikaylanogueira · Before/After Transformation
1.6M1.2×Glam transformation start to finish@monetmcmichael · Before/After Transformation
2.3M22.4×Audio synced makeup transformation reveal@alishamarie · Before/After Transformation
2.7M2.1×Before and after glam transformation@mikaylanogueira · Before/After Transformation
2.7M2.1×Slow motion glamour brand showcase@mikaylanogueira · Brand Showcase
2.3M148.9×Celebrity promotes hydrating foundation product@kikomilano · Product Promo
780.3KBefore and after makeup transformation@mikaylanogueira · Before/After Transformation
461.6K1.5×Rome hair transformation before after@paigelorenze · Before/After Transformation
141.7K3.5×Comedic slick back hair GRWM@abigailcanfieldd · Get Ready With Me[04]
[05]
What stops the scroll in the first 3 seconds
Visual hook · 100%
The video opens with an intimate, warm-lit close-up shot of Rihanna's face, immediately capturing attention through her celebrity status and the high-quality, moody aesthetic.
[06]
Steal this for your own video
Open with an intimate, warm-lit close-up of , then cut to them applying for a cinematic reveal of .
[07]
The promise the opener makes, and how the video pays it back
Hook
An intimate, atmospheric close-up of a subject embodying a desired emotional or physical state, creating immediate intrigue and aspiration through a contemplative mood.
Payoff
A final, lingering shot of the subject fully realizing the transformed state, radiating satisfaction and confidence, followed by a clear branding moment that cements the product's identity as the source of the transformation.
[08]
The structural pattern this video runs on
Framework
The Aspirational Transformation
To create a powerful association between a desired state of being and a product by showing a rapid, sensory-rich transformation, moving from a contemplative ideal to a satisfying result.
The Catalyst Reveal
A focused shot that introduces the product or tool responsible for the transformation. The visual properties of the tool align with the established aesthetic.
The Ritual in Motion
A dynamic shot demonstrating the application or use of the tool, emphasizing the sensory experience and the immediate, positive effect on the subject.
@badgalriri is serving shine. NEW! The Flashy One 9-in-1 Treatment leaves hair drippin’ in benefits. This oil does the most... nourishes, moisturizes, adds shine, smooths frizz, repairs split ends, reduces breakage, strengthens, protects from damage, and provides up to 450° heat protection. Get yours during Sephora Savings Event now through 4/20. Rouge get 20% off VIB get 15% off Insiders get 10% off Limitations/terms apply.
branding · end
FENTY HAIR