@jennalitner
Instagram · Yap
@jennalitner begging you guys to please stop spiraling and waking up feeling like garbage ❤️ come reset your central nervous system with me on the @op_e___n app and use my link for 2 weeks free! #OpenPartner
@jennalitner
Instagram · Yap
@jennalitner begging you guys to please stop spiraling and waking up feeling like garbage ❤️ come reset your central nervous system with me on the @op_e___n app and use my link for 2 weeks free! #OpenPartner
Performance
Video #25127 · Yap
[01]
The creator begins by sharing her personal health struggles with nervous system issues, using before-and-after photos to establish credibility. She then pivots to advocate for breathwork as a solution, addresses common objections to meditation, and introduces the "Open" app's scientifically-backed program. She concludes with a direct call-to-action, encouraging viewers to use her link for a free trial of the app.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 50%
please stop spiraling
Verbal hook · 35%
Stop spiraling.
Visual hook · 15%
Direct-to-camera address with a serious, engaging expression, creating an immediate personal connection, followed by a quick cut to a before/after photo collage.
[06]
Steal this for your own video
Stop . I did this instead and it changed everything.
[07]
The promise the opener makes, and how the video pays it back
Hook
A direct, empathetic command that identifies and validates a common viewer pain point, immediately creating a personal connection and sense of being understood.
Payoff
A final, confident promise of a better emotional or physical state, coupled with a personal commitment from the creator to participate, leaving the viewer feeling supported and motivated to act.
[08]
The structural pattern this video runs on
Framework
The Authority Bridge Funnel
The creator establishes deep authority on a relatable problem by showcasing their personal struggle and transformation, then uses that authority to dismantle audience skepticism and present a scientifically-backed product as the ideal solution.
The Credibility Gauntlet
Rapidly establishes the creator's authority by presenting a list of personal struggles and visual proof of their journey, proving they have earned the right to speak on the topic.
The Bridge to Solution
Explicitly connects the creator's established authority to the general category of the solution, positioning them as the 'perfect person' to guide the viewer.
The Skeptic's Voice
Preemptively voices and invalidates the audience's most common objections or insecurities about the solution, building trust and rapport by showing understanding.
The Specific Remedy
Introduces the specific, branded product or service as the tangible and accessible tool to implement the general solution.
The Scientific Seal
Bolsters the product's credibility by citing expert design and scientific principles, appealing to the viewer's logic and overcoming potential skepticism.
The Empowerment Promise
Articulates the ultimate, transformative benefit of using the solution, focusing on the sense of control and agency the viewer will gain over their life.
The Urgent Invitation
Delivers a clear, low-friction call to action, including a special offer or incentive to drive immediate conversion.
begging you guys to please stop spiraling and waking up feeling like garbage ❤️ come reset your central nervous system with me on the @op_e___n app and use my link for 2 weeks free! #OpenPartner
title · beginning
please stop spiraling
contextual · beginning
before after
informational · beginning
heightened heart rate
informational · beginning
SIBO
informational · beginning
severe brain fog
informational · middle
malabsorption
informational · middle
terrible inflammation
contextual · middle
I have zero chill
call-to-action · end
join me in the Open app
call-to-action · end
use my link for two weeks free
Stop spiraling. Please stop waking up feeling like garbage. When it comes to nervous system issues, I have been around the block. Heightened heart rate, SIBO, severe brain fog, malabsorption, terrible inflammation. We're well acquainted. I've done it all. That is why I am the perfect person to tell you just how important it is to use breath worse to regain control and reset your system. You might be thinking, I'm not good at meditation. I'm not good at breath work. I have zero chill. I'm the least chill person. Open has a seven day program called Bad to Life. It's designed by experts in neurobiology to help reset your nervous system, and it's incredibly easy to use. Breath is the most scientifically supported way to regulate your body and improve your mood. Learning how to balance and trigger your sympathetic versus parasympathetic nervous system can give you agency over your mental and physical health. Instead of waking up every single day feeling like garbage, join me in the open app, use my link for two weeks free. I will be doing it as well. I'll do it once a day. I'm willing to bet you're gonna feel a lot better.