Viral Hooks
Trending short videosShares mental health journey for fundraiser
M

@montemader

Instagram · Yap

@montemader May is mental health awareness month and I deeply wanted to do something that would help other people get the help I desperately needed to survive in 2016 and 2017 Join my Move For You challenge to commit to 10 minutes of movement a day for yourself, for your wellbeing and help me and @twloha raise $25,000 to provide 555 hours of treatment, peer groups and rehabilitation scholarships to give others the same help I once needed Join the challenge at give.twloha.com/montemader Donate if you can Share the challenge with others !!!! The challenge starts May 1st! #deconstruction #exvangelical #currentevents #news

View original on Instagram

The edit1 shot · 7 text
Shots Text2:48

Performance

Views
320.7K
Likes
38.4K
Comments
884
Engagement
12.2%
Outlier
55.8×
Length · 24 Apr 2026
2:48

Video #25152 · Yap

Shares mental health journey for fundraiserfrom @montemader

[01]

Overview

The creator shares her personal and lifelong struggles with mental health, including an eating disorder, depression, alcohol abuse, and a suicide attempt, to explain the personal motivation behind her new fundraising partnership with the mental health organization 'To Write Love on Her Arms' for Mental Health Awareness Month.

[02]

Simple outline

  1. 1State current, relatable struggle
  2. 2Reveal escalating personal history
  3. 3Identify the turning point/solution
  4. 4Connect story to a mission
  5. 5Present a clear call to action

[03]

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[04]

Classification

Format
Yap
Concepts
Vulnerable MonologueOrigin Story
Elements
Jump CutText OverlayImage Overlay
Account
Personal Brand
Topics
Mental HealthPhilanthropyHealth

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 55%

FIRST TO ADMIT

Verbal hook · 40%

I'll be the first to admit that my mental health has not been great the last two months especially,

Visual hook · 5%

Direct-to-camera address with expressive facial features and a distinctive personal style (red hair, nose ring, patterned blouse) that creates immediate visual interest.

[06]

Hook template

Steal this for your own video

I'll be the first to admit that my [personal struggle] has not been great lately, especially [specific timeframe or triggering context].

  • — I'll be the first to admit that my relationship with money has not been great lately, especially since I started freelancing full-time.
  • — I'll be the first to admit that my consistency in the gym has not been great lately, especially heading into the holiday season.
  • — I'll be the first to admit that my work-life balance has not been great lately, especially after taking on three new clients at once.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

An immediate and vulnerable admission of a current, relatable problem to create instant intimacy and connection with the audience.

Payoff

A clear, tangible call to action that empowers the audience to help others achieve the same positive outcome, effectively converting their emotional investment into participation.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Testimony to Mission Blueprint

Leveraging a personal story of escalating struggle and eventual survival to establish credibility and emotional weight for a specific, actionable mission.

  1. 1

    The Origin Story

    Connects the current problem to a past event or a long-term pattern, establishing the historical context and the root of the conflict.

  2. 2

    The Consequence Cascade

    Details how the initial problem led to a series of increasingly severe negative outcomes, systematically escalating the emotional stakes for the viewer.

  3. 3

    The Crisis Point

    Describes the ultimate low point of the struggle, the moment of maximum conflict or despair, serving as the narrative's emotional climax.

  4. 4

    The Hope Pivot

    Shifts the narrative tone from the past crisis to the present state of recovery or gratitude, providing an emotional release and signaling a change in direction.

  5. 5

    The Solution Reveal

    Explicitly states the single most important factor that enabled the turnaround from crisis to recovery, presenting the core thesis of the message.

  6. 6

    The Mission Bridge

    Connects the personal solution to a larger, universal cause or opportunity, transitioning the individual's story into a communal purpose.

Themes

  • Vulnerability
  • Resilience
  • Advocacy

Techniques

  • Personal storytelling
  • Direct address

Trends

  • Mental health awareness
  • Creator-led fundraising

Post caption

May is mental health awareness month and I deeply wanted to do something that would help other people get the help I desperately needed to survive in 2016 and 2017 Join my Move For You challenge to commit to 10 minutes of movement a day for yourself, for your wellbeing and help me and @twloha raise $25,000 to provide 555 hours of treatment, peer groups and rehabilitation scholarships to give others the same help I once needed Join the challenge at give.twloha.com/montemader Donate if you can Share the challenge with others !!!! The challenge starts May 1st! #deconstruction #exvangelical #currentevents #news

Text overlays

  • contextual · beginning

    FIRST TO ADMIT

  • contextual · beginning

    MENTAL HEALTH STRUGGLES

  • contextual · middle

    WITH ANOREXIA NERVOSA.

  • contextual · middle

    OWN LIFE IN 2017.

  • contextual · end

    ABLE TO GET HELP.

  • contextual · end

    DO A FUNDRAISER.

  • contextual · end

    TO RAISE $25,000

Transcript

The first to admit that my mental health has not been great tier last two months especially, and it's made me think a lot about the mental health struggles I've had my whole life. I lost 90 pounds in high school, and I had been told that because I was fat, I was sinning. Because I was fat, I was unworthy. Because I was fat, I was ugly. And I was so afraid to gain any weight ever again that within a year I was diagnosed with anorexia nervosa. At my lowest weight point, I was 50 than I am no. And I've struggled with depression my whole life. In tier, when my dad died, I was not only struggling with chronic depression and grief, but I started to struggle with alcohol abuse. And I tried to end my own life in 2017. And as hard as things have been right now with everything going on, I am so glad that I'm not there anymore. And the reason that I'm not there anymore is because I was able to get help. I couldn't have saved myself from that time. And May is better health awareness month, and I'm really, really excited to be announcing that I'm teaming up with To Write Love on Her Arms to do a challenge and to do a fundraiser. Our goal is to raise $25,000 that will provide 500 and

Shares mental health journey for fundraiser | Viral Hooks