Viral Hooks
Trending short videosUsing questions to build friendship
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@netflix

Instagram · Dialogue Scene

@netflix I feel a friendship blossoming SWAPPED premieres May 1 and SESAME STREET is now playing on Netflix and PBS Kids

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Performance

Views
5.1M
Likes
354.9K
Comments
4K
Engagement
7%
Outlier
67.5×
Length · 29 Apr 2026
2:07

Video #25306 · Dialogue Scene

Using questions to build friendshipfrom @netflix

[01]

Overview

Actor Michael B. Jordan engages in a conversation with the Sesame Street character Elmo, starting by asking for permission to ask some questions. He explains that asking questions is the best way to build connections, then proceeds to ask Elmo about his life as a monster, discovering they share the same favorite ice cream flavor. They conclude that asking questions helps find common ground, and the video ends with them hugging and deciding to get ice cream together.

[02]

Simple outline

  1. 1Propose a simple interaction
  2. 2Establish a positive theme
  3. 3Demonstrate theme via questions
  4. 4Reveal a surprising commonality
  5. 5Conclude with emotional connection

[03]

Related videos

[04]

Classification

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Verbal hook · 45%

Can I ask you some questions?

Visual hook · 55%

A well-known celebrity (Michael B. Jordan) and a famous puppet (Elmo) are shown together in a simple studio setting, creating an immediate visual contrast and sense of novelty.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

A well-known figure initiates a conversation with an iconic character, creating an immediate 'crossover' effect and posing a simple request that sets up the entire interaction: 'Can I ask you some questions?'

Payoff

The intellectual and thematic connection is solidified with a physical act of friendship (a hug), providing a powerful, non-verbal emotional resolution before ending on a final, fun button that reinforces their new bond.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Curiosity Bridge

A high-status figure engages a beloved, lower-status figure in a series of simple questions to demonstrate that curiosity is the key to bridging differences and discovering surprising common ground, culminating in an emotional connection.

  1. 1

    The Playful Status Inversion

    The iconic character expresses humorous disbelief at the request, momentarily inverting the power dynamic and establishing a charming, lighthearted tone.

  2. 2

    The Core Thesis Declaration

    The initiator explains the positive, universal reason behind their request, establishing the video's central message (e.g., 'asking questions is the best way to connect').

  3. 3

    The Universal Application

    The central message is broadened to be directly relevant to the viewer's life, connecting the abstract idea to real-world communities and relationships.

  4. 4

    The Curiosity Gauntlet

    A rapid-fire series of simple, innocent questions are asked, putting the thesis into practice and building momentum towards a discovery.

  5. 5

    The Surprising Similarity Reveal

    The questioning leads to the unexpected discovery of a specific, shared interest, serving as the narrative climax and tangible proof of the video's thesis.

  6. 6

    The Explicit Moral Summary

    The iconic character directly articulates the lesson learned from the interaction, ensuring the takeaway message is crystal clear for the audience.

  7. 7

    The Audience-Facing Challenge

    The lesson is transformed into a gentle call to action, encouraging the viewer to apply the same principle of curiosity in their own lives.

Themes

  • connection
  • community
  • curiosity
  • empathy

Techniques

  • celebrity collaboration
  • character interaction

Post caption

I feel a friendship blossoming SWAPPED premieres May 1 and SESAME STREET is now playing on Netflix and PBS Kids

Transcript

No, Elmo. Oh, yes, mister Michael. Can I ask you some questions? We, Michael b Jordan, wants to ask Elmo b monster some questions? Why? What good you mean why? Why do you wanna ask Elmo some questions? Because you're Elmo. Oh. Yeah. Of course. I can ask you some questions. Okay. It's yours. And and and you know asking questions is the best way to get to know someone. Uh-huh. You know, so you good have that, you know, human connection. Oh, a human monster connection. You're right. Touche. That was good. I think it's so important to get to know the people around you, like your neighbors, local workers, teachers, store owners, people in your community. Yeah. The people in your neighborhood. You got it. Asking questions and making connections is the best way to learn about new cultures, music, food, and so much more. We rank really learn a lot from each other, Emma. Wow. Yeah. Emma loves that, mister Michael. So I wanna learn everything I can about you. Alright? So you mind if I ask you some questions? Oh, sure. Yeah. Go ahead. Alright. So what's it like being being a monster? It's pretty cool. Yeah. What what what are some of the things monsters like? Well, this monster likes to, sing. Okay. And, and dance or laugh too. Like laugh? Me too. That makes a lot of sense. Mhmm. Oh, I've been wondering this one forever. What's that? Why don't monsters wear shoes? Oh, it's very simple. Mhmm. See, our feet are kind of like fuzzy slippers. I get it. That makes sense. Okay. Okay. Well, what about ice cream? What kind of ice cream do you like? Oh, cherry vanilla. No. Yeah. That's my favorite. What is? My favorite ice cream is You have the same favorite ice cream? Same ice cream. Wow. By asking questions, we can find out that even though we're different, we have a lot in common. Exactly. Oh. Oh. And you know what? You can ask questions and get to know the people and culture around you. You might just find your new best friend. Yeah. Oh, Emma would like to ask mister Michael a question now. Anything you rank. Can I have a hug? Oh, that was a good hug. Now let's go get some ice cream. Let's go. Yo. Cherry vanilla, baby.

Using questions to build friendship | Viral Hooks