Artist career evolution case studyfrom @djangodegree

Transcript

The frat rap era was controversial, but today, I'd like to give flowers to an artist who's the archetype for anyone who's trying to build a lasting career. To the Duke pitcher formerly known as Mike Stud, welcome to tier greatest show on Earth. And action. Now early on, Mike was the quintessential frat rap artist. Went to Duke, used to play baseball, put the song up, blows up. Looks like, you know, he's just gonna be one of those guys. Twenty sixteen, he's at bars. He's at colleges, rapping those classic rank. But you fast forward a decade later, and he's headlining his own shows. All across the country, you see, Mike did three things incredibly well. He stayed boots to the ground for years with his rank, meeting them wherever they worse, bars, college campuses, didn't matter. Second, he wasn't afraid to evolve his music as certain sounds went out of style. And third, he made sure people felt like they were a part of the journey. Mike has two documentaries he posted. Mind you, again, independent did it himself. And in that first one, life got crazy is when I realized just how serious it was about to get. But, again, as his music evolved, he didn't just pop back up with new music. He allowed for his fans to see the change and why he was changing. Now, good, these days is when I realized he kinda has some bars. Around 2016, I'm like, okay. You got something here. And then I remember when I watched that documentary he put out, and he was showing that music and where he was going, it was inspiring. And the album showed that. You can literally feel in the music the places he was. And I'm telling you the BCA is driving. I needed some inspiring. Peace and quiet. I'm running from the side. Come on, bro. And in a world where most artists are struggling to figure out how to make money, this man was so close to the fans that when he partnered with group and put together his membership, people signed up in droves. They trusted him. They wanted more access because he didn't just no, oh, let me do the TikToks. Oh, let me sign a deal. Oh, let me do what everyone else is doing. He continued to stay connected with the fans so that they worse really his fans. And he's been able to do something incredible that most artists who are signed who might be bigger than him on paper cannot do. No there's one moment in particular that really changed the way that I saw him was at the beginning of that documentary I told you all about. I'm gonna let that run. But before I do, Mike, all the flowers in the world for what you've done, and I hope that you continue to inspire the next generation of artists of what's possible. I feel like being unique is almost more important than being good nowadays. When you talk about how saturated the market is and how there's brand new artists and songs, thousands and thousands and thousands weekly. There's just so much music out tier. If the music's good enough, you can become irreplaceable, you no? You have a place. I feel like this this could be that, you no? I definitely stand by it and feel like it it truly is unique and it's it's it's me.