@life.withkeri
Instagram · Yap
@life.withkeri @bauerhockey sponsor us
@life.withkeri
Instagram · Yap
@life.withkeri @bauerhockey sponsor us
Performance
Video #26038 · Yap
[01]
The creator pitches an idea for a reality TV show called 'Real Lives of Hockey Mom.' She argues that following the moms from her daughter's hockey team would create compelling television due to their friendships and 'crazy' personalities, claiming it would be the most-watched show in history and calls out a brand to sponsor it.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 45%
Real lives of hockey mom
Verbal hook · 50%
Guys, you know how the other day, I was like, oh, Real Housewives of Boston would hit, which it would.
Visual hook · 5%
A close-up, direct-to-camera shot of the speaker's face, creating an immediate and personal connection with the viewer.
[07]
The promise the opener makes, and how the video pays it back
Hook
The Callback Hook: The creator references a previously discussed or commonly understood idea to create an immediate entry point and establish a shared context with the audience.
Payoff
The Direct Call-Out: The pitch concludes by targeting a specific person, brand, or entity, transforming the hypothetical idea into an actionable proposal and challenging them to respond.
[08]
The structural pattern this video runs on
Framework
The Brainstorm Pitch
To present a new idea by building upon a familiar concept, escalating its potential through personal examples and dramatic justifications, and culminating in a direct call to action.
The Idea Pivot
The creator signals a shift to a new, but related, concept, creating a bridge from the familiar to the novel with a phrase like 'But I also have another idea.'
The Core Concept Pitch
The new idea is presented in its simplest, most essential form, often as a 'what if' question to spark curiosity and invite the audience into the thought experiment.
The Authentic Brainstorm
The creator works through the details of the concept in real-time, including stumbles or refinements, which builds authenticity and a sense of co-creation with the audience.
The Structural Reveal
The specific rule, gimmick, or mechanic that makes the idea unique and functional is clearly defined, giving the concept concrete form.
The Personal Stake
The abstract concept is grounded in a concrete, personal example from the creator's life, making it more relatable, tangible, and credible.
The Value Proposition
The creator explicitly states the benefit or emotional payoff the audience will receive from the idea, making a direct promise of entertainment or value.
The 'Secret Sauce' Reveal
The key ingredients or reasons *why* the idea will deliver on its promise are listed, providing proof and justification for its potential success.
The Hyperbolic Climax
The creator makes a grand, exaggerated claim about the idea's ultimate potential, elevating the stakes and excitement to a peak.
@bauerhockey sponsor us
title · throughout
Real lives of hockey mom
Guys, you know how the other day, I was like, oh, Real Housewives of Boston would hit, which it would. But I also have another idea. What if what if we did real hockey mom lives? Real the real lives of the hockey mom lives. The real hockey mom live lives. Well, hockey moms. Hockey moms. And we followed a group of moms from the same team. I think if we did, my daughter's girls team, all the moms, and we you guys would die. So much good content. Like like, so much. Because we're all, like, kinda friends, and we're all kinda crazy. We're all from the city. I'm telling you. It would be the most it would be the number one watched show ever in television history, I think. So who's gonna start it? Bauer? Hello?