Viral Hooks
Trending short videosExplaining career changes with AI
C

@chloe.shih

Instagram · Speaker address

@chloe.shih The #1 question I’ve been getting this year is: “How do I figure out my career when the job market and AI are wild?” And I think I found the answer. #LinkedInPartner There have been SO many thought pieces and speculation about how work is changing with the economy and this new age of AI and @linkedin just released the first ever career playbook tackle modern career issues. It’s written by LinkedIn’s CEO and Chief Economic Officer. It’s called “Open To Work”, and there are 3 key concepts that stood out: 1. AI is not coming after your job. It’s coming after your *tasks*. 2. You need to focus on the things that make us uniquely human. Researchers found that they are the 5Cs: Curiosity, Courage, Creativity, Compassion, and Communication. 3. Careers are not ladders anymore. They’re climbing walls. They’re nonlinear. This 1 minute video barely covers the insights that this book has to offer. I got an early copy of it, and I absolutely love the reframing of approaching your career. It has frameworks and tactical career advice that *actually* work in today’s evolving workplace based on research from LinkedIn and Microsoft. It’s given me so much clarity on where to focus on my own efforts as someone on my own career climbing wall. If you’re looking to build a long-term career, I highly recommend reading this book! The book is on sale and you can buy it here: https://lnkd.in/egth78a2 👇What’s been helpful career advice you’ve seen for this new age of AI? #OpenToWorkBook #careeradvice

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The edit1 shot · 21 text
Shots Text1:04

Performance

Views
1.5M
Likes
38K
Comments
134
Engagement
2.6%
Outlier
5.3×
Length · 9 Mar 2026
1:04

Video #26180 · Speaker address

Explaining career changes with AIfrom @chloe.shih

[01]

Overview

The creator challenges traditional career advice by explaining how AI is transforming the job market. She shares key insights from the book 'Open to Work' by LinkedIn's CEO, which she learned after interviewing him, covering three main points: AI targets tasks not jobs, the importance of focusing on the '5Cs' (uniquely human skills), and that careers are now non-linear 'climbing walls' instead of ladders. She concludes by recommending the book as a practical guide and offers a pre-order link.

[02]

Simple outline

  1. 1Reset viewer's perspective
  2. 2Reveal a new framework
  3. 3Present the guiding tool
  4. 4Deliver an empowering call-to-action

[03]

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[04]

Classification

Format
Speaker address
Concepts
Value Vlog
Elements
Text OverlayJump CutB-Roll CutawayProp-based Text Reveal
Account
Personal BrandBrand
Topics
Career AdviceBusinessTechSelf-Improvement

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 25%

ADVICE FOR THE Modern Career

Verbal hook · 65%

Everything you think you know about getting a job, toss it out.

Visual hook · 10%

A split-screen-like shot of two women: one dressed as a career guide and the other as a recent graduate holding a sign that reads '5 YOE JOB APP', creating immediate visual contrast and narrative intrigue.

[06]

Hook template

Steal this for your own video

Everything you think you know about [common goal], toss it out.

  • — Everything you think you know about losing weight, toss it out.
  • — Everything you think you know about saving for retirement, toss it out.
  • — Everything you think you know about training a puppy, toss it out.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

Invalidate the viewer's existing knowledge on a topic and promise a superior, updated alternative, creating an immediate knowledge gap and sense of urgency.

Payoff

Directly address the viewer's potential feelings of being overwhelmed, present the artifact as the comprehensive solution, and end with a direct, personal message of empowerment and encouragement.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Modern Guru Framework

The creator positions themselves as a guide who has sought out expert knowledge to solve a pressing, modern problem for the viewer. They distill this complex information into a series of simple, memorable, and actionable insights, culminating in the presentation of a definitive tool or resource.

  1. 1

    The Ticking Clock

    Establish the high-stakes nature of the problem by presenting it as a massive, time-sensitive, and inevitable change, often supported by a startling statistic.

  2. 2

    The Expert's Quest

    Build credibility by documenting the creator's journey to find a solution from the highest possible authorities on the subject, positioning them as a trusted proxy for the audience.

  3. 3

    The Sacred Text

    Reveal the solution as a tangible, authoritative artifact (e.g., a book, a guide, a playbook) that contains the distilled wisdom of the experts.

  4. 4

    The First Reframe

    Deliver the first major counter-intuitive insight that shifts the viewer's fundamental understanding of the problem, turning a perceived threat into a manageable challenge.

  5. 5

    The Human Advantage Framework

    Provide a simple, memorable, and actionable framework (e.g., a list of principles, steps, or categories) that gives the viewer a clear set of skills or qualities to focus on.

  6. 6

    The Path Re-Imagined

    Introduce a powerful new metaphor that reframes the entire journey or process, replacing an outdated model with a more complex but empowering one.

Themes

  • Adaptability
  • Future-proofing careers
  • Human skills vs. AI
  • Empowerment

Techniques

  • Metaphorical storytelling
  • Expert endorsement
  • Problem-solution framework

Trends

  • AI in the workplace
  • Creator-brand partnerships

Post caption

The #1 question I’ve been getting this year is: “How do I figure out my career when the job market and AI are wild?” And I think I found the answer. #LinkedInPartner There have been SO many thought pieces and speculation about how work is changing with the economy and this new age of AI and @linkedin just released the first ever career playbook tackle modern career issues. It’s written by LinkedIn’s CEO and Chief Economic Officer. It’s called “Open To Work”, and there are 3 key concepts that stood out: 1. AI is not coming after your job. It’s coming after your *tasks*. 2. You need to focus on the things that make us uniquely human. Researchers found that they are the 5Cs: Curiosity, Courage, Creativity, Compassion, and Communication. 3. Careers are not ladders anymore. They’re climbing walls. They’re nonlinear. This 1 minute video barely covers the insights that this book has to offer. I got an early copy of it, and I absolutely love the reframing of approaching your career. It has frameworks and tactical career advice that *actually* work in today’s evolving workplace based on research from LinkedIn and Microsoft. It’s given me so much clarity on where to focus on my own efforts as someone on my own career climbing wall. If you’re looking to build a long-term career, I highly recommend reading this book! The book is on sale and you can buy it here: https://lnkd.in/egth78a2 👇What’s been helpful career advice you’ve seen for this new age of AI? #OpenToWorkBook #careeradvice

Text overlays

  • title · beginning

    ADVICE FOR THE Modern Career

  • contextual · beginning

    5 YOE JOB APP

  • branding · throughout

    #LinkedInPartner

  • contextual · beginning

    Here's the sitch

  • contextual · beginning

    The job market

  • informational · beginning

    The Biggest Changes in history

  • informational · beginning

    With AI, 70% of skills and jobs are gonna change by 2030

  • contextual · middle

    Ryan Roslansky, CEO of LinkedIn

  • title · middle

    What Can We Do?

  • title · middle

    Open to Work

  • informational · middle

    The ultimate career playbook in the age of AI

  • title · middle

    Here's What I Learned

  • informational · middle

    AI is not coming for Your Job

  • informational · middle

    It's coming for Your Tasks

  • informational · middle

    What you can Uniquely Do that AI can't

  • title · middle

    The 5Cs

  • informational · middle

    Curiosity Courage Creativity Compassion Communication

  • informational · middle

    Careers are not ladders anymore.

  • informational · middle

    they're climbing walls

  • call-to-action · end

    Pre-order it at my link!

  • title · end

    You Got This!

Transcript

Everything you think you know about getting a job, toss it out. Take this instead. Here's the sitch. The job market is going through the biggest changes in history. Even if you think you're set in your career with AI, 70% of skills and jobs are gonna change by 2030. That's in four years. That's like college. So I went to meet the world's leading experts in modern careers and asked, what can we do? And they gave me this good, Open to Work, The Ultimate Career Playbook in the Age of AI. Here's what I learned. AI is not coming for your job. It's coming for your rank, and it's your job to figure out what you can uniquely do that AI can't, which are the five c's, curiosity, courage, creativity, compassion, and communication. These are the things that research has determined make us irreplaceable, so focus on them. Careers are not ladders anymore. They're climbing walls. They're nonlinear. They're puzzles with many solutions, and the best one needs to fit you. If you're overwhelmed or feel lost in your career, this book is full of tactical frameworks and research based career advice that actually work in today's workplace. And you can preorder it at my link. I know career changes feel really scary, but we're going to get ahead and figure it out together. You good this.