@yahoo
Instagram 路 Speaker address
@yahoo You don't have to know everything to be everything. Happy Mother's Day 馃挏
@yahoo
Instagram 路 Speaker address
@yahoo You don't have to know everything to be everything. Happy Mother's Day 馃挏
Performance
Video #26336 路 Speaker address
[01]
The video presents a rapid-fire montage of several different children, each sitting in a chair against a white, scribbled background. One by one, they ask their mothers a series of innocent and curious questions about topics ranging from animals and science to technology and mythology. The video concludes by revealing it's an advertisement for Yahoo Scout, positioning the search engine as the solution for parents who don't have all the answers, and shows the children drawing together on the floor.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Verbal hook 路 55%
Hey, mom. What is a baby flamingo called?
Visual hook 路 45%
Extreme close-up of a young girl drawing on a transparent surface with an orange marker, with the drawing partially obscuring her face.
[07]
The promise the opener makes, and how the video pays it back
Hook
An immediate, unfiltered example of the core problem, presented without context to create instant relatability and intrigue.
Payoff
A strong brand sign-off that uses a memorable audio/visual cue to link the feeling of resolution directly to the brand.
[08]
The structural pattern this video runs on
Framework
The Curiosity Cascade
A rapid-fire montage of relatable, user-generated-style questions or problems to establish a universal pain point, which is then resolved by a single, simple solution.
The Problem Montage
A fast-paced sequence showcasing multiple, diverse variations of the core problem from different perspectives. This builds momentum and establishes the problem's universality.
The Solution Reveal
A clear, concise textual statement that pivots from the problem to the solution, explicitly naming the product or service as the answer.
The Simulated Application
A visual demonstration of the solution being used to solve a related, practical version of the core problem, proving its utility while the problem montage continues audibly.
You don't have to know everything to be everything. Happy Mother's Day 馃挏
call-to-action 路 end
When you don't have all the answers, ask yahoo! scout
branding 路 end
yahoo! scout
call-to-action 路 end
Ask Yahoo Scout
branding 路 end
scout.com
informational 路 end
How to get marker off the wall?
branding 路 end
y!
branding 路 end
yahoo!
Hey, mom. What is a baby flamingo called? If you stay out at night for one day, can you get super powers that you can see the future? Mom, do you know what a Megalodon is? Why does hemaggloves have so much seeds on it? Why is the Mars the name of Mars not Earth and the Earth not Mars? Why is email? How does the tooth fairy find me? How does the internet get all their computers? Why are the dinosaurs feet so big and my feet are so small? Do plants sleep at night? Or do bugs go in the better? What is dust?