@sesamestreet
Instagram · Interview Q&A
@sesamestreet Digital technology is a growing part of family life, but while devices can be tools for learning and connection, they can also present challenges for parents. With the support of Google.org, we're helping families build healthy digital habits with new resources that prepare children to grow up in a digital world. Click the link in today's Story to learn more. #DigitalWellBeing
Performance
Video #4267 · Interview Q&A
[01]
Cookie Monster uses the analogy that devices are like cookies to start a conversation about digital wellbeing, then interviews a man and a woman with a baby on the street to explain the importance of device-free time for children to connect with the real world.
[02]
[03]
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[05]
What stops the scroll in the first 3 seconds
Verbal hook · 45%
Devices are a lot like cookies.
Visual hook · 55%
A close-up shot of the iconic, bright blue Cookie Monster puppet, a universally recognized and visually engaging character.
[06]
Steal this for your own video
Open on a close-up of — then cut to real people reacting to about .
[07]
The promise the opener makes, and how the video pays it back
Hook
A beloved or unexpected character makes a counterintuitive but simple analogy, comparing the video's topic to a universally understood concept (e.g., 'devices are like cookies'). This creates immediate intrigue.
Payoff
The main character synthesizes the testimony into a simple, powerful takeaway and connects it directly to the present interaction, bringing the narrative full circle and making the message feel personal and immediate.
[08]
The structural pattern this video runs on
Framework
The Relatable Analogy Framework
An unexpected character introduces a simple, memorable analogy to frame a common problem. They then pose a central question, which is answered by a relatable, authentic figure, providing an emotional and logical solution that is synthesized at the end.
The Validating Agreement
A second character immediately agrees with the initial analogy, establishing it as a shared truth and the foundation for the narrative.
The Purposeful Question
The main character pivots from the analogy to pose the central, guiding question that the rest of the video is designed to answer, giving the content a clear purpose.
The Authentic Testimony
A new, relatable character (often a parent or expert) is introduced to provide a heartfelt and logical answer to the question, grounding the abstract concept in real-world experience.
The Consequence Statement
The testifying character explains the negative outcome of ignoring the advice, adding weight and urgency to their answer.
Digital technology is a growing part of family life, but while devices can be tools for learning and connection, they can also present challenges for parents. With the support of Google.org, we're helping families build healthy digital habits with new resources that prepare children to grow up in a digital world. Click the link in today's Story to learn more. #DigitalWellBeing
title · middle
BUILDING HEALTHY DIGITAL HABITS
branding · end
SESAME STREET
call-to-action · end
For more resources, visit Sesame.org/digitalwellbeing
branding · end
Supported by Google.org
Devices are a lot like cookies. Yes. You know, you shouldn't have too many. That's true. No why is it important to have device free time? Well, definitely for him, it's important for him to be able to connect with the world around him, nature, other people. And if he's on a device all the time, then he doesn't get that experience, and he misses out on that human part of life that that we all need. Yeah. That human connection like we're having right now.