@hypebeast
Instagram · Vlog
@hypebeast @oakley spotlights Hidden Hypegolfer, Sebastian Robles, known as @ayyysebas. The athlete-creative didn’t set out to be a golfer but simply found a place in his day-to-day. Watch and get to learn his story.
Trending short videosA golfer's story and style
The edit1 shot · 2 text
Shots Text0:54
Performance
- Views
- 887.9K
- Likes
- 7.2K
- Comments
- 128
- Engagement
- 0.8%
- Outlier
- 35.4×
- Length · 7 May 2026
- 0:54
Video #26355 · Vlog
A golfer's story and stylefrom @hypebeast
[01]
Overview
The creator, Sebastian Robles, introduces himself and narrates his personal story, covering his identity as a podcaster and family man, his passion for golf, and his life in Los Angeles. He explains how he got into the sport, what keeps him playing, and emphasizes the significant role fashion and personal style play in his enjoyment of golf, all while a montage of him working out, cycling, and playing golf is shown.
[02]
Simple outline
- 1State multi-faceted identity
- 2Share relatable origin story
- 3Define the addictive loop
- 4Declare a style-driven philosophy
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Verbal hook · 65%
My name is Sebastian Robles.
Visual hook · 35%
An intimate, cinematic close-up of the subject's face as he looks directly into the camera, establishing a direct connection with the viewer.
[06]
Hook template
Steal this for your own video
My name is , and is a big part of my life.
- — My name is Maya, and baking is a big part of my life.
- — My name is Andre, and restoring classic cars is a big part of my life.
- — My name is Priya, and wildlife photography is a big part of my life.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
An immediate, direct-to-camera personal introduction that establishes a name and a human connection before the topic is fully revealed.
Payoff
A concise declaration that reframes the entire activity through the lens of the subject's unique philosophy, presenting a unified and aspirational purpose that serves as a memorable takeaway.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Modern Passion Profile
This framework profiles an individual by deconstructing their passion, not through their expertise, but through their personal identity, relatable origin, psychological motivation, and unique stylistic philosophy. It humanizes an activity by connecting it to broader themes of community and self-expression.
- 1
The Personal Introduction
The subject defines themselves through multiple roles outside of the main activity (e.g., 'I'm a parent, a friend, a creator'), establishing a well-rounded, relatable persona.
- 2
The Confidence Claim
The subject makes a bold, self-aware statement about their current state or ability, adding a layer of personality and ambition.
- 3
The Environmental Context
The narrative grounds the activity in a specific location or community, describing its unique culture and vibe.
- 4
The Relatable Origin
The subject recounts the simple, often accidental, way they began their journey, emphasizing a non-expert starting point to build audience connection.
- 5
The Communal Value
The focus shifts from the activity itself to the social benefits it provides, such as strengthening friendships or building community.
- 6
The Psychological Hook
The subject articulates the specific, often irrational, feedback loop or feeling that makes the activity compelling and keeps them engaged, offering a deep insight into the 'why'.
- 7
The Counter-Intuitive Philosophy
The subject introduces a unique thesis that connects the primary activity to a secondary, often aesthetic or stylistic, field, reframing the activity in a modern context.
Themes
Techniques
Trends
Post caption
@oakley spotlights Hidden Hypegolfer, Sebastian Robles, known as @ayyysebas. The athlete-creative didn’t set out to be a golfer but simply found a place in his day-to-day. Watch and get to learn his story.
Text overlays
branding · end
PRESENTED BY
branding · end
HYPEBEAST
Transcript
My name is Sebastian Robles. I podcast. I'm a husband. I'm a son. I feel like I say this every year, but I'm like in my prime. I live in Los Angeles. I feel like Los Angeles golf tier, man. It's super relaxed. Honestly, like five, six years ago, one of my best friends convinced me to go to tier range. It's allowed me to get better to know my friends a lot more as well. Out tier, touching grass, shooting the shit is just great. For every 10 shots, three of them I'll fall in love with. And that's all it takes for me to just keep playing. I feel like 50% is about what you wear. Some people might disagree on that, some people might agree, but I think that if it wasn't for the fashion world behind golf right now, I don't think think I'd be golfing as much. I'm excited to not just play golf, but to wear the fins.