@abigailcanfieldd
TikTok · Prop Yap
@abigailcanfieldd tea!!! @??? #makeupinspo #makeuptransformation #viralmakeup #sephora #embreighcourtlyn @anua_global @Haus Labs @Anastasia Beverly Hills @Kosas @LAWLESS Beauty @Makeup By Mario @Patrick Ta Beauty @Hung Vanngo Beauty @Hourglass Cosmetics @Lancôme @loréal paris usa @Charlotte Tilbury @mcobeauty us @MCoBeauty
Performance
Video #26921 · Prop Yap
[01]
The creator introduces her plan to recreate the makeup routine of an influencer she admires, Embreigh Courtlyn. She shows the influencer's video on her phone and explains the challenge of adapting the routine for her paler skin. She then proceeds step-by-step through the skin prep and foundation application, providing commentary on the products and techniques, before moving on to concealer and bronzer application.
[02]
[03]
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[05]
What stops the scroll in the first 3 seconds
Title hook · 35%
Trying Embreigh Courtlyn's makeup routine
Verbal hook · 50%
This is one of the most stunning girls I think I've ever seen in my entire life, and we need to do her makeup routine.
Visual hook · 15%
The creator holds up a smartphone displaying a video of another influencer, immediately establishing the video's premise and creating visual context.
[07]
The promise the opener makes, and how the video pays it back
Hook
Presenting a visually impressive 'end result' from another source and declaring the intention to replicate it, immediately establishing a clear goal and a high standard for success.
Payoff
The payoff is not a final resolution but the successful completion of the initial base-building phase and the anticipation created by transitioning into the most important part of the process, compelling the viewer to seek out the next installment.
[08]
The structural pattern this video runs on
Framework
The Aspirational Replication
The creator attempts to replicate a high-status or expert-level process, documenting their struggles and successes in a relatable, step-by-step format to see if the aspirational outcome is achievable for a normal person.
The Goal & The Gap
The creator defines the aspirational target and immediately establishes a personal 'gap' or handicap (e.g., lack of skill, different starting conditions, a sudden problem) that makes the challenge more difficult and relatable.
The Foundational Prep
The creator performs the initial, preparatory steps of the process, using this phase to build rapport and further elaborate on the personal challenges.
The First Replication Attempt
The creator executes the first major, observable step of the target process, focusing on mimicking the specific methodology.
The Mid-Process Validation
The creator pauses to assess the results of the first major step, highlighting a specific success. This provides a small payoff and confirms the process is on the right track, keeping the viewer invested.
The Layered Complexity
The creator adds the next layer or component of the process, building upon the initial success.
The Moment of Fallibility
The creator openly admits to a mistake, confusion, or a moment of doubt, reinforcing their relatable, non-expert status.
The Course Correction
The creator applies the next step, often one that corrects or refines the previous layers, demonstrating resilience.
The Defining Phase Transition
The creator explicitly identifies and begins the most critical or 'main' part of the process, signaling a climax and creating a natural cliffhanger.
tea!!! @??? #makeupinspo #makeuptransformation #viralmakeup #sephora #embreighcourtlyn @anua_global @Haus Labs @Anastasia Beverly Hills @Kosas @LAWLESS Beauty @Makeup By Mario @Patrick Ta Beauty @Hung Vanngo Beauty @Hourglass Cosmetics @Lancôme @loréal paris usa @Charlotte Tilbury @mcobeauty us @MCoBeauty
title · beginning
Trying Embreigh Courtlyn's makeup routine
This is one of the most stunning girls I think I've ever seen in my entire life, and we need to do her makeup routine. I'm pale and she's tan. Let's see how we can do this on a pale girl. I've not had a pimple in literally ages, and I woke up this morning. What is that? What is it? Now take a guess. Love this. Well, clearly I love it. Undo, PDRN hyaluronic cream. Why don't I look like that? I feel like she has really perfect skin. So I'm gonna just use a little bit of this Danessa Myricks blurring balm. Like, super specific spots like right tier, right here, up tier, brush that's not too dense, she says, and just starts to blend that out. Perfect shade match. Like, I don't think I have a foundation that literally matched my skin this much. It's so insane. Yes. I'll just be here blending. Thank you. Let's hope Ray flawless filter, which I unfortunately do not have. She puts it, like, here. I wanna say down here too. Literally studied this, like, so so much and I'm already forgetting what I'm supposed to be doing. And honestly, this best is t. A little Tier, guys, I don't remember. And look how smooth it is. Like, what? Tier clean brushes. Maybe that's why I'm breaking the freak out. She drags it onto her eyelid a little. Her main focus is usually bronzer. She uses two different bronzers actually. It's L'Oreal.