Viral Hooks
Trending short videosStorytime makeup routine challenge
A

@abigailcanfieldd

TikTok 路 Prop Yap

@abigailcanfieldd Well cats out of the bag! Doing my makeup like my gorg cousin馃ス miss you @Allie | Beauty & stuff #makeupchallenge #grwm #storytime #viralmakeup #makeuptrend @Huda Beauty @Iconic London @lor茅al paris usa @Rare Beauty @Hourglass Cosmetics @NARS Cosmetics @Kosas @rhode skin @Hung Vanngo Beauty @Gisou @Charlotte Tilbury @Diorbeauty

View original on TikTok

The edit1 shot 路 1 text
Shots Text1:49

Performance

Views
1.7M
Likes
218.3K
Comments
614
Engagement
12.7%
Outlier
3.4脳
Length 路 1 Jul 2026
1:49

Video #36875 路 Prop Yap

Storytime makeup routine challengefrom @abigailcanfieldd

[01]

Overview

The creator performs a 'Get Ready With Me' makeup routine, specifically recreating the look of her cousin, who is also a beauty influencer. Throughout the video, she applies various makeup products (primer, foundation, concealer, blush, powder, bronzer, etc.) while telling the story of their family connection, how her cousin inspired her to start creating content, and the surprising fact that they didn't know about each other for half their lives until connecting on social media. She concludes by showing the finished makeup look and giving a shoutout to her cousin.

[02]

Simple outline

  1. 1State surprising premise
  2. 2Reveal escalating secrets
  3. 3Deliver shocking climax
  4. 4Show final transformation
  5. 5Create content loop

[03]

Related videos

[04]

Classification

Format
Concepts
Get Ready With MeStorytime
Elements
Image OverlayJump CutTitle Text Hook

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook 路 50%

GRWM to turn myself into my cousin...

Verbal hook 路 45%

Get ready with me, but today I'm turning myself into my cousin.

Visual hook 路 5%

A medium close-up of the creator holding a makeup product, with an expressive face and direct eye contact, immediately establishing the video's beauty theme and personal connection.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

State a familiar activity but with an unexpected and intriguing goal that re-frames the entire process, creating immediate curiosity.

Payoff

Fulfill the initial premise by revealing the final result of the process, then immediately issue a call to action that directs the audience to a piece of companion content, creating a closed engagement loop.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Secret History GRWM

Combining a familiar, process-driven format (like a tutorial or 'get ready with me') with a linear, multi-beat story that reveals increasingly surprising personal information, culminating in a shocking revelation.

  1. 1

    The Premise Twist

    Introduce a standard format (e.g., GRWM, tutorial) but immediately pivot to an unusual, personal goal that serves as the video's central theme.

  2. 2

    The Credibility Anchor

    Visually establish the identity and status of the story's other key character, grounding the narrative in reality and raising the stakes.

  3. 3

    The Foundational Backstory

    Provide the basic context of the relationship between the creator and the subject, answering the audience's initial questions.

  4. 4

    The Aspirational Link

    Share a vulnerable admission of how the subject has positively influenced the creator's own journey, building an emotional connection.

  5. 5

    The Mirror-Effect Anecdote

    Tell a specific, short story that demonstrates the subject's direct influence on the creator's life choices, reinforcing the video's central theme of emulation.

  6. 6

    The Niche Bond

    Reveal a shared, often controversial, preference or opinion that acts as 'proof' of their deep connection, creating an 'insider' moment for a niche audience.

  7. 7

    The Narrative Climax

    Deliver the most surprising and emotionally resonant fact about the relationship, structured as a major plot twist that re-contextualizes everything shared before.

  8. 8

    The Clout Bridge

    Connect a shared interest to a high-status experience one of the subjects had, borrowing credibility and adding an aspirational layer to the story.

  9. 9

    The Pattern-Interrupt Gag

    Execute a moment of unexpected, over-the-top physical comedy that breaks the established format, injecting energy and humor before the finale.

Themes

  • Family relationships
  • Influencer culture
  • Personal stories
  • Shared interests

Techniques

  • Storytelling
  • Makeup tutorial
  • Direct address

Trends

  • GRWM (Get Ready With Me)
  • Makeup challenge
  • Storytime

Post caption

Well cats out of the bag! Doing my makeup like my gorg cousin馃ス miss you @Allie | Beauty & stuff #makeupchallenge #grwm #storytime #viralmakeup #makeuptrend @Huda Beauty @Iconic London @lor茅al paris usa @Rare Beauty @Hourglass Cosmetics @NARS Cosmetics @Kosas @rhode skin @Hung Vanngo Beauty @Gisou @Charlotte Tilbury @Diorbeauty

Text overlays

  • title 路 beginning

    GRWM to turn myself into my cousin...

Transcript

Ready with me, but today I'm turning myself into my cousin. She's also a beauty influencer. This is my cousin Ali, and today we're gonna be doing her makeup routine. Her and I genuinely drink this primer for breakfast, lunch, and dinner. Wait. Hello. I feel like a lot of you guys didn't know no. So our moms are actually better, so that's how we're related. It's so annoying because we never get to see each other because we live on opposite sides of the country. She literally serves space so hard. So today, I need to try to one up her. Ally has been doing content for so much longer than me. You know, I would be lying if I said that she didn't influence me to start making content as well. I saw Ally get Luna, her dog. It made me go get a dog. Different breed, but now I have a dog as well. I think I just wanna be her, actually. So I know we don't look alike, but I feel like our mannerisms, like, our personalities, you can definitely tell that we're cousins. Real reason why we're cousins is because everybody hates and craps on the hourglass concealer and me and her ride for this concealer. You guys know how much she loves the Rhode pocket blushes. Listen, I know you guys are shocked to find out that we are cousins, but imagine how shocked we were when we went half of our life not knowing that we had a cousin. Slabbergasted. The only reason we found out about each other is because of social media. Okay. And our love for the Huda Beauty powder runs so deep in this family. I always actually met Huda before. I'm so jealous. At least I can still say I technically met her too because we're really dead. So, you know, she uses the Kosas brow pencil. Tier beauty brow gel, obviously. I am not used to this much bronzer. I'm Casper and she's very much not. Is she like Italian? I have, like, some Italian in me. Don't get me wrong, but I think she took over with the Italian jeans. Dior. Girl has like the biggest Sephora store I've actually ever seen in my entire life. It just uses like a Ray Beauty bronzer in her creak brides for the Rank Beauty mascara. It's a little bit of setting spray. We don't think it overboard. Just a tiny bit though. I think that setting spray will last me on a flight Boston. What do you guys think? I don't have any summer Fridays lip butter bombs best, so I'm gonna be going into her cabinet. She literally has, like, 18. You might wanna walk your windows tonight. This is the final good. Turning myself into my cousin, Ali. Wow. Let us know what you guys think of our makeup routines on each other.