Transcript
You prefer the simple life or the city life? My friend, we'll call her Emma, moved to Portugal two years ago. She worst bread she baked, vegetables she grew, a stone house in the Alentejo. The comments in her posts are always the same. This is the dream. God, I want this. How do I do this? Emma grew up in Westchester. She works remotely in fintech. She hates her new life and she's moving back. There's a massive cultural fantasy building right now about opting out cottage core, homesteading TikTok, raw milk, sourdough, the Hudson Valley. Right wing, left wing, everyone is one team's notification away from convincing themselves that they could do this. They could not. The simple life was never simple. It was sixteen hour days and one bad harvest ending everything. Foraging required real knowledge developed through genuine risk. People who lived this way historically did not call it intentional living. It was not starving. So what exactly are we fantasizing about? A life whose value you can hold in your hands. When you grow a tomato, the proof is in the tomato. Same with baking. Labor is visible. Nobody is asking you to explain your team's impact in the slide for Tuesday's all hands. We are drowning in abstraction. Careers have existed in CRM and now somehow digital detox retreats. You pay $3,000 to have your phone taken away for a weekend at a barn in Sonoma. The simple life productized, scheduled, and sold back to you with a luxury d to c linen robe. And then agritourism, glamping at a working farm, $800 a night to wake up and collect eggs. Blackberry Farm in Tennessee, $2,000 a night. Relation Chateau property, you're technically on a farm. Terrain, which is owned by Urban Outfitters, sells the feeling of a farm stand in a suburban parking lot in Wayne, Pennsylvania. Farm to table restaurants where the farm is an hour and forty five minutes away and the table is $200 a person. Trying to harvest a single chicken for dinner will teach you more about the limits to your attention span, patience, and the nature of the human condition and its relation to what it consumes than any therapist or a substack think piece. We don't want the simple life. We want a life that makes sense. Please better, no more automated workflows which is a completely reasonable thing to want but most of us will never have it. Go do 40 push ups, mow the lawn, learn the harp. I dare