@kevin_zych
Instagram · Vlog
@kevin_zych The band is back together 🤙🏻 After a long, cold winter, our meetups have returned and are now in full swing. We kicked off this weekend with a drawing session in the Southeastern corner of Central Park near the pond and Grand Army Plaza. Next up is Wall Street, followed by The Seaport. Check out the full schedule on @crayon_club_nyc or use the link in bio for more details 🖍️ #drawing #sketchbook #nyc
Performance
Video #27561 · Vlog
[01]
The creator showcases a large artist meetup in Central Park, explaining the event's premise of drawing from life. He shows a wide variety of artwork created by the attendees, including his own sketches of street vendors, and contrasts them with others' drawings of park scenery. The video concludes by promoting the next meetup and directing viewers to the link in bio for more details and classes.
[02]
[03]
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[05]
What stops the scroll in the first 3 seconds
Title hook · 45%
This is what it looks like when you get 50 artists together in Central Park.
Verbal hook · 45%
This is what it looks like when you get 50 artists together in Central Park.
Visual hook · 10%
A wide shot showing a large group of people gathered around a long, impressive display of dozens of sketchbooks laid out on stone steps, immediately establishing the scale and theme of the event.
[07]
The promise the opener makes, and how the video pays it back
Hook
Immediately present the impressive, large-scale result of a group activity to generate curiosity and establish the event's scale.
Payoff
Provide a clear, actionable call to action for the viewer to participate in a future event, converting the interest built throughout the video into potential action.
[08]
The structural pattern this video runs on
Framework
The Community Showcase
To demonstrate the value and appeal of a community event by showcasing the diverse and high-quality outcomes produced by its members, culminating in an invitation to join.
The Value Frame & Premise
Define the activity with a powerful, aspirational comparison that instantly communicates its value, then state the simple, low-barrier-to-entry rule or concept.
The Diversity Showcase
Introduce the thesis that one prompt yields many interpretations, show the creator's personal example to establish credibility, and then prove the thesis with a montage of varied work from the community.
The Mission & Momentum
Articulate the core philosophy behind the event to create an emotional connection, then build social proof by mentioning its history and growth.
The band is back together 🤙🏻 After a long, cold winter, our meetups have returned and are now in full swing. We kicked off this weekend with a drawing session in the Southeastern corner of Central Park near the pond and Grand Army Plaza. Next up is Wall Street, followed by The Seaport. Check out the full schedule on @crayon_club_nyc or use the link in bio for more details 🖍️ #drawing #sketchbook #nyc
title · beginning
This is what it looks like when you get 50 artists together
contextual · beginning
in Central Park.
informational · beginning
It's what I like to call the best museum in New York City for ten minutes.
informational · middle
There's no real instruction to these meetups other than to draw from life for one hour.
informational · middle
drawing from life means something different to different people.
informational · middle
I thought the vendors and the carriages are quintessentially 59th Street so I went there.
informational · middle
But of course, so is the pond, so other people went for the ducks and they came out great.
informational · middle
The variety of takes is what I love most about this craft and why I love hosting events like this.
call-to-action · end
You can find all the details for that and future meetups linked in our bio, including some classes in case you need help getting started.
This is what it looks like when you get 50 artists together in Central Park. It's what I like to call the best museum in New York City for ten minutes. There's no real instruction to these meetups better than to draw from life for one hour. But, of course, drawing from life means something different to different people. Personally, I thought the vendors and the carriages are quintessentially 59th Street, so I went there. But, of course, so is the good. So other people went for the ducks, and they came out great. The variety of takes is what I love most about this craft and why I love hosting events like this. We've been doing it for a couple years now. It keeps growing, and we have another session this weekend that will begin in Bowling Green, the oldest public park in New York City. From there, we are taking a slow meandering sketch rank through Wall Street and the Financial District. You can find all the details for that and future meetups linked in our bio, including some classes in case you need help getting started.