@zannavandijk
Instagram 路 Carousel
@zannavandijk One year since we met & what a year it鈥檚 been! Making friends as an adult can be tough, but you never know when you鈥檙e gonna cross paths with someone who might change your life. Very glad we sat opposite each other at brunch that day 馃ス #adultfriendships
Performance
Video #28185 路 Carousel
[01]
A single photo showing two women, friends, sharing a happy embrace on the side of a road lined with pine trees. The image has a film-like aesthetic and includes a text overlay asking 'How many years have you been friends?' to engage the audience, while the caption celebrates their one-year friendship anniversary.
[02]
[03]
5.3M8.3脳Intimate black and white couple embrace.@annaxsitar 路 Milestone Celebration
926.9K9.1脳Single shot countdown to event@paigelorenze 路 Relatable One Shot
1.1M5.2脳Couple hugging with romantic text@chipotle 路 Vibe Showcase
206.2K1.3脳Nostalgic photo of a couple at night.@cslader 路 Nostalgia Highlight
362.3K8.7脳Romantic beach sunset couple photoshoot@charlizeechiu 路 Milestone Celebration
78KHappy couple in formal wear@aprilathena7 路 Milestone Celebration
72KTwo friends smiling at a bar@oonacmccaughan 路 Lifestyle Showcase
784.7K9.6脳Couple celebrating anniversary walking dog@nadyaokamoto 路 Milestone Celebration
255.1K18脳Couple embracing with relationship advice text@isabelgeorginataylor 路 Anecdotal Philosophy
4.5M210.2脳Couple's intimate moment with reflective text.@jun_yuh 路 Anecdotal Philosophy
1.5M2.8脳Capturing friend's reaction on call@annaxsitar 路 Surprise Reveal
70.7K2.9脳Couple posing by red rocks@allybross 路 Lifestyle Showcase[04]
[05]
What stops the scroll in the first 3 seconds
Title hook 路 45%
How many years have you been friends?
Verbal hook 路 35%
One year since we met & what a year it鈥檚 been!
Visual hook 路 20%
A warm, genuine embrace between two smiling friends, conveying a strong sense of connection and happiness in a scenic outdoor setting.
[07]
The promise the opener makes, and how the video pays it back
Hook
A single, visually-driven slide that uses a text overlay to ask a direct question, prompting the audience to form an immediate assumption based on the image.
Payoff
The caption delivers the payoff by providing a surprising answer that subverts the initial assumption. This is immediately followed by a short, relatable reflection that adds emotional context and encourages comments.
[08]
The structural pattern this video runs on
Framework
The Caption Reveal
A single slide poses a question and provides a visual that implies an obvious answer. The caption then subverts this expectation by revealing a surprising or counter-intuitive truth, creating an engaging 'reveal' moment that drives users from the visual to the text.
The Assumption Probe
The on-image question works in tandem with the visual to create a strong, but ultimately incorrect, expectation in the viewer's mind. This generates curiosity that compels the viewer to read the caption for the answer.
One year since we met & what a year it鈥檚 been! Making friends as an adult can be tough, but you never know when you鈥檙e gonna cross paths with someone who might change your life. Very glad we sat opposite each other at brunch that day 馃ス #adultfriendships
call-to-action 路 photo_0
How many years have you been friends?