Viral Hooks
Trending short videosSkit of a business pitch gone wrong
C

@cluely

Instagram · Skit

@cluely Ep 23: your engineers make the sales pitch #officehumor #cluely #coworkersbelike #funnyskits #techbro

View original on Instagram

The edit1 shot · 2 text
Shots Text2:17

Performance

Views
5.3M
Likes
276.6K
Comments
1.5K
Engagement
5.3%
Outlier
1.6×
Length · 23 Apr 2026
2:17

Video #28383 · Skit

Skit of a business pitch gone wrongfrom @cluely

[01]

Overview

The creator performs a comedic skit where a manager preps his two socially awkward engineers for a crucial investor pitch, only to get locked in the bathroom. Left to their own devices, the engineers proceed to give a disastrously inappropriate and confusing pitch, which is then summarized with disdain by one of the investors in a testimonial-style cutaway.

[02]

Simple outline

  1. 1Set the stakes and rules
  2. 2Introduce unexpected complication
  3. 3Escalate the failure
  4. 4Provide concluding judgment

[03]

Related videos

[04]

Classification

Format
Concepts
SkitRelatable SkitStereotype Satire
Elements
Lower ThirdB-Roll CutawayPhysical ActingTitle Text Hook

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 65%

POV: your autistic engineers pitch to the investors

Verbal hook · 20%

Okay. Listen, guys. This meeting is super important.

Visual hook · 15%

A man in a blazer gives urgent instructions to two other men in a modern office setting, establishing immediate narrative tension and a high-stakes scenario.

[06]

Hook template

Steal this for your own video

POV: your [identity type] has to [high-stakes scenario]

  • — POV: your anxiety-ridden intern has to run the client presentation
  • — POV: your most introverted chef has to do a live cooking demo
  • — POV: your hyperfocused accountant has to give the company pep talk

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

A 'Point of View' text overlay that establishes a relatable, high-stakes scenario with a clear expectation of comedic failure.

Payoff

A final, deadpan summary from an observer's perspective that confirms the total failure of the preceding events, providing a satisfying comedic resolution.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Inevitable Failure

A comedic structure where a character sets simple rules for a high-stakes situation, is then removed, and the remaining characters proceed to break every rule in an escalating series of failures, culminating in a final, external judgment.

  1. 1

    The Preemptive Warning

    A leader figure establishes the high stakes of an upcoming event and gives a set of simple, explicit negative commands ('Don't do X,' 'Don't do Y') to their socially inept subordinates, foreshadowing the chaos to come.

  2. 2

    The Authority Vacuum

    The leader is unexpectedly removed from the situation, creating a power vacuum and leaving the unprepared subordinates to face the high-stakes event alone.

  3. 3

    The First Transgression

    The subordinates immediately break a social norm in their first interaction, confirming the audience's expectation of failure and delivering the initial comedic payoff.

  4. 4

    The Point of No Return

    A parallel scene reveals that the leader is physically unable to return and intervene, removing any hope of a rescue and locking the characters into their disastrous course.

  5. 5

    The Reluctant Ascension

    Faced with external pressure to proceed, the subordinates reluctantly designate one among them to take the lead, heightening the sense of impending doom.

  6. 6

    The Catastrophic Execution

    The designated subordinate attempts to perform the high-stakes task but fails spectacularly, delivering a message that is not only poorly worded but also comically inappropriate or alarming.

  7. 7

    The Post-Mortem Verdict

    The narrative cuts to a final, detached perspective (like a mock interview) where an observer dryly and understatedly summarizes the subordinates' multiple failures, providing a conclusive and judgmental punchline.

Themes

  • social awkwardness
  • workplace stereotypes
  • communication breakdown

Techniques

  • cutaway shots
  • comedic timing
  • character acting

Post caption

Ep 23: your engineers make the sales pitch #officehumor #cluely #coworkersbelike #funnyskits #techbro

Text overlays

  • title · beginning

    POV: your autistic engineers pitch to the investors

  • contextual · end

    Rick Jones Andrequoia-Perkins Partner

Transcript

Okay. Listen, guys. This meeting is super important. Okay? We need these investors. So just remember, Linglong, no smoking. And Brandon, just don't be weird. Okay? Let me do all the talking. But I take shit right now, so I'm gonna be back. Do not talk to anybody. Hey guys. Sorry we're late. But let's get started right away. Which one of you was Roy? Roy's, not in here right now. He's taking a shit. What? Hello? Hello? Someone out there? Hello? Well, we only have ten minutes. So, let's get started. Brandon, your English is better than mine. You should do the talking today. Okay. Worst of marketing is a boring and a bad, but it was a bounty. We gotta hire many 14 year old boys to make advertisements for us. I can't say we're sold on bounty yet. The Chinese gentleman keeps trying to smoke inside, and the other gentleman is, quite technical.

Skit of a business pitch gone wrong | Viral Hooks