@clickup
TikTok · Skit
@clickup Product owners - please describe to me what you do like you are talking to a 5th grader #product #productowners #corporate #agency #agencylife #projectmanager
Trending short videosSkit where a product owner can't explain what they actually do
The edit1 shot · 1 text
Shots Text0:31
Performance
- Views
- 282.6K
- Likes
- 4.9K
- Comments
- 142
- Engagement
- 1.8%
- Outlier
- 7.5×
- Length · 6 Mar 2024
- 0:31
Video #1890 · Skit
Skit where a product owner can't explain what they actually dofrom @clickup
[01]
Overview
The creator performs a comedic skit, playing two characters in a car. One character asks the other, a "Product Owner," to explain his job, leading to a confusing, jargon-filled monologue about backlogs, scrum, and stakeholders, which the first character fails to understand. The Product Owner then attempts an equally confusing analogy, ultimately failing to clarify what product he actually works on, ending on a humorous note of miscommunication.
[02]
Simple outline
- 1Present a confusing concept
- 2Justify with insider jargon
- 3Fail to simplify with analogy
- 4Deliver absurdly vague conclusion
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 60%
How PRODUCT OWNERS describe their jobs
Verbal hook · 25%
Do you do for work?
Visual hook · 15%
A medium close-up of a man in a car wearing a bright green hat, speaking directly to the camera, creating a candid and engaging opening.
[06]
Hook template
Steal this for your own video
How describe what they do for work
- — How data scientists describe what they do for work
- — How real estate investors describe what they do for work
- — How personal trainers describe what they do for work
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
A relatable, everyday question is posed to a character, immediately setting up a familiar conversational dynamic that is about to be subverted by a confusing answer.
Payoff
The Vague Punchline: When pressed for a final, simple answer, the expert provides a response that is comically vague and unhelpful, confirming the initial premise that the concept is unexplainable.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Jargon Spiral
A comedic sketch where one character tries to get a simple explanation for a complex or niche topic from an 'expert' character, whose attempts to clarify only lead to more confusion through jargon and bad analogies.
- 1
The Title Drop & Contradiction
The expert character states their title or concept, then immediately refutes the most logical, literal interpretation of it, creating instant intrigue and confusion.
- 2
The Jargon Barrage
The expert attempts to justify their role or concept by using a dense wall of highly specific, niche terminology that is incomprehensible to the layperson and the audience.
- 3
The Audience Proxy's Plea
The non-expert character explicitly states their confusion, validating the audience's experience and prompting the expert to try a different approach.
- 4
The Absurdist Analogy
The expert attempts to simplify the concept using an analogy that is even more confusing, abstract, or nonsensical than the original jargon-filled explanation.
Themes
Techniques
Trends
Post caption
Product owners - please describe to me what you do like you are talking to a 5th grader #product #productowners #corporate #agency #agencylife #projectmanager
Text overlays
title · throughout
How PRODUCT OWNERS describe their jobs
Transcript
Do you do for work? I'm a product owner. So you own a product? No. Then why are you called a product owner? If it wasn't for me, the backlogs would be all messed up, and the stakeholders at the Sprint review good be like, ah, and scrum will pretty much be obsolete. I don't know any of the words that you just said. Just think of, like, a big bag or like a like a medium sized bag. Put the scrum inside it, mix it around, add in a peppering of product value maximization. You get this this, you get a product owner. But you never said what is a product. Like, what is the product you're selling? Different materials. Oh my god.