@theskatebrief
Instagram · Greenscreen Talking Head
@theskatebrief Skate shoes from around the world you won’t find in the US 🌎 A lot of these are huge locally… but still under the radar globally. Which one do you want to see more from? Follow for part 2. Concept by @subraillenewyork
Performance
Video #28520 · Greenscreen Talking Head
[01]
The creator presents a rapid-fire listicle of international skate shoe brands that are not available in the US. He showcases each brand with a product image, name, and country of origin, and concludes with a call to action for a second part of the series.
[02]
[03]
224.5K5.7×Rapid list of nostalgic skate shoes@theskatebrief · Rapid Fire Listicle
193.5K2.6×Historical list of 90s skate shoes@theskatebrief · Rapid Fire Listicle
413.1K14.3×Rapid fire affordable boot list@finnlately · Rapid Fire Listicle
408.7K21.3×Alternative hiking sneaker buying list@clayton.chambrs · Buying List
710.6K18×Fast-paced loafer brand listicle@finnlately · Rapid Fire Listicle
331.7K6.2×Talking head product reveal showcase@marcusmilione · Product Showcase
762.4K1.2×Luxury shoe brand alternatives list@connoisseurbyhugo · Anti-Recommendation List
782.4K13.6×Nostalgic photo montage to music@theskatebrief · Nostalgia Highlight
636.5KJimmy Fallon promotes wear-away sneakers.@mschf · Product Showcase
604.4K80.3×Greenscreen sneaker review and breakdown@calebulffers · Review
407.7KFuturistic streetwear fashion lookbook photoshoot.@mschf · Product Showcase
451.6KLimited edition black fuzzy sneakers in a box.@mschf · Product Showcase[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 35%
SKATE SHOES FROM AROUND THE WORLD
Verbal hook · 40%
Skate shoe brands from around the world that you won't find in The US.
Visual hook · 25%
A high-quality, clean product shot of a grey suede skate shoe with a gum sole is prominently featured against a stark black background, immediately establishing the video's topic and aesthetic.
[07]
The promise the opener makes, and how the video pays it back
Hook
Establish a compelling, exclusive filter for the list by defining a category of items unavailable or unknown to a specific audience (e.g., 'things you won't find in X').
Payoff
The payoff is deferred. The immediate satisfaction is the discovery of new items, but the ultimate payoff is promised in a future installment, compelling a follow.
[08]
The structural pattern this video runs on
Framework
The Global Showcase
To reveal a curated list of items that are popular in their local regions but unknown to a specific target audience, creating a sense of discovery and insider knowledge.
The Premise Justification
Reinforce the hook by explaining why these items are significant despite their obscurity to the target audience (e.g., 'they're huge locally, but most people don't know they exist').
The Rapid-Fire Gauntlet
Present a quick succession of examples that fit the initial premise, each tagged with a unique identifier (like a country or category) to prove the thesis and deliver value.
The Continuation Command
End with a direct and explicit call to action that promises more of the same content, creating an open loop to drive follows.
Skate shoes from around the world you won’t find in the US 🌎 A lot of these are huge locally… but still under the radar globally. Which one do you want to see more from? Follow for part 2. Concept by @subraillenewyork
branding · throughout
THE SKATE BRIEF
title · beginning
SKATE SHOES FROM AROUND THE WORLD
contextual · middle
OLLIESKATE CHINA
contextual · middle
ÖUS BRASIL
contextual · middle
TESLA FOOTWEAR BRASIL
contextual · middle
LODIS FOOTWEAR MOZAMBIQUE
contextual · middle
GANGSTA CHILE
contextual · middle
TRIMAC COLOMBIA
contextual · middle
IWD MEXICO
contextual · middle
GREMIO Skateboarding MEXICO
contextual · middle
CASTA PROPAGANDA MEXICO
call-to-action · end
FOLLOW FOR MORE SKATEBOARDING NEWS AND PRODUCT DROPS
Skate shoe brands from around the world that you won't find in The US. A lot of these brands are huge locally, but most people don't even know they exist. Holi Skate out of China. Worst from Brazil. Tesla also based in Brazil. Lotte's out of Mozambique. Gangsta, coming out of Chile. Premack, from Colombia. And then you have IWD, Gremio, and Worst Propaganda, all from Mexico. Be sure to follow for part two.