@mschf
Instagram · Carousel
@mschf MSCHF AC1 - Oct. 19th
@mschf
Instagram · Carousel
@mschf MSCHF AC1 - Oct. 19th
Performance
Video #9059 · Carousel
[01]
This is a four-photo carousel serving as a promotional lookbook for a new product, the 'MSCHF AC1' footwear. A model is shown wearing the product with complementary streetwear outfits in various modern, architectural settings, highlighting the product's design from multiple angles and in different poses.
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Verbal hook · 15%
MSCHF AC1 - Oct. 19th
Visual hook · 85%
The primary visual hook is the highly unusual and unconventional footwear, which resembles a medical walking boot, creating immediate curiosity and pattern interruption. The avant-garde styling of the entire outfit, combined with the stark architectural backdrops, further captures attention.
[06]
Steal this for your own video
Open with a close-up of a redesigned to look like a , then reveal it from angles against a .
MSCHF AC1 - Oct. 19th