Viral Hooks
Trending short videosFuturistic streetwear fashion lookbook photoshoot.

Performance

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Video #9059 · Carousel

Futuristic streetwear fashion lookbook photoshoot.from @mschf

[01]

Overview

This is a four-photo carousel serving as a promotional lookbook for a new product, the 'MSCHF AC1' footwear. A model is shown wearing the product with complementary streetwear outfits in various modern, architectural settings, highlighting the product's design from multiple angles and in different poses.

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Related videos

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Classification

Format
Concepts
Product ShowcaseInspo LookbookHype Teaser
Elements
Low-Angle ShotMood LightingColor Grading

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Verbal hook · 15%

MSCHF AC1 - Oct. 19th

Visual hook · 85%

The primary visual hook is the highly unusual and unconventional footwear, which resembles a medical walking boot, creating immediate curiosity and pattern interruption. The avant-garde styling of the entire outfit, combined with the stark architectural backdrops, further captures attention.

[06]

Hook template

Steal this for your own video

Open with a close-up of a [familiar product category] redesigned to look like a [unexpected real-world object], then reveal it from [number] angles against a [minimal architectural setting].

  • — Open with a close-up of a sneaker redesigned to look like a medical walking boot, then reveal it from four angles against a stark concrete setting.
  • — Open with a close-up of a handbag redesigned to look like a toolbox, then reveal it from three angles against a minimalist glass building.
  • — Open with a close-up of a lamp redesigned to look like a traffic cone, then reveal it from five angles against a clean industrial setting.

Themes

  • futurism
  • avant-garde
  • street style
  • product design

Techniques

  • professional lighting
  • dynamic posing
  • use of architectural backdrops
  • color grading

Trends

  • product drop announcement
  • editorial-style Instagram posts

Post caption

MSCHF AC1 - Oct. 19th