Viral Hooks
Trending short videosElmo holding phone with BTS selfie
E

@elmo

Instagram · Single Photo

@elmo Of course, Elmo has @bts.bighitofficial on speed dial! Elmo is so excited to see them soon! ❤️

View original on Instagram

Performance

Views
2.2M
Likes
143.7K
Comments
936
Engagement
6.7%
Outlier
12.8×

Video #28801 · Single Photo

Elmo holding phone with BTS selfiefrom @elmo

[01]

Overview

The photo shows the character Elmo holding a smartphone which displays a group selfie of the K-Pop band BTS. The framing suggests a personal connection or a fan moment, serving as a promotional teaser for an upcoming collaboration between Elmo and BTS.

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Related videos

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Classification

Concepts
Themed AnnouncementCharacter ImpersonationBehind The Scenes
Elements
Nested CompositionObject PersonificationShallow Depth of Field
Account

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Verbal hook · 35%

Of course, Elmo has @bts.bighitofficial on speed dial! Elmo is so excited to see them soon! ❤️

Visual hook · 65%

The unexpected visual pairing of the iconic red, furry character Elmo with a selfie of the global K-Pop group BTS creates immediate curiosity and pattern interruption. The nested composition, showing a photo within a photo, draws the viewer's eye directly to the phone screen.

[06]

Hook template

Steal this for your own video

Show [an unexpected character or brand mascot] holding a phone whose screen displays a selfie with [a surprising celebrity or group], framed so the phone screen is the focal point.

  • — Show a medieval knight holding a phone whose screen displays a selfie with Taylor Swift, framed so the phone screen is the focal point.
  • — Show a fitness brand mascot holding a phone whose screen displays a selfie with a famous chef, framed so the phone screen is the focal point.
  • — Show a cartoon alien holding a phone whose screen displays a selfie with a championship sports team, framed so the phone screen is the focal point.

Themes

  • fandom
  • collaboration
  • friendship
  • entertainment

Techniques

  • nested composition
  • shallow depth of field
  • character personification

Trends

  • celebrity crossover
  • brand personification

Post caption

Of course, Elmo has @bts.bighitofficial on speed dial! Elmo is so excited to see them soon! ❤️