@ellescafe
Instagram · Vlog
@ellescafe At this point we’re not even questioning it anymore... ice cream and scooters. Dole flavours are⬇️ Cherry 🍒V,GF > Swirl 1 Pineapple 🍍V,GF Strawberry 🍓 V,GF >Swirl 2 Lime 🍋🟩V,GF Orange 🍊V,GF >Swirl 3 Vanilla 🍦,GF Vanilla 🍦,GF > Swirl 4 Chocolate 🍫GF Open 12-8 pm ———————————————————————- Elle’s | Fair Trade | Locally Sourced🏡🍦 #icecream #yqr #dole #cakes #ellescafe
Performance
Video #29021 · Vlog
[01]
A man on an electric scooter pulls a woman on a sled along a snowy sidewalk. They arrive at an ice cream shop called 'Elle's,' where the woman, holding a blue ice cream cone, drops it. The video ends with her standing and smiling in front of the shop, holding a new, intact ice cream cone, while a narrator humorously promotes visiting the shop.
[02]
[03]
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[05]
What stops the scroll in the first 3 seconds
Verbal hook · 15%
Oh, Mel from Mel's Cafe.
Visual hook · 85%
A man on an electric scooter pulls a woman on a red sled along a snowy city sidewalk, creating immediate motion and an unusual, attention-grabbing scene.
[06]
Steal this for your own video
Film a using a to pull a through a .
[07]
The promise the opener makes, and how the video pays it back
Hook
The video begins in media res with a visually unusual and high-energy action sequence that immediately breaks viewer expectations and creates curiosity.
Payoff
The subject instantly recovers from the failure, presenting a perfect version of the product or outcome, ending on a positive, triumphant, and brand-centric final shot that serves as the implicit call to action.
[08]
The structural pattern this video runs on
Framework
The Absurd Journey
To create a memorable brand association by staging a short, humorous narrative that combines an unexpected activity with a surprising context, culminating in a minor, comical failure and a quick, positive resolution.
The Quirky Procession
Establishes the central gimmick or unusual activity, showcasing movement and creating forward momentum to hold attention as the subject travels towards an unknown destination.
The Contextual Twist
The journey concludes at a destination that is comically or ironically mismatched with the initial activity or environment, creating a humorous reveal that re-frames the narrative.
The Slapstick Failure
A low-stakes, physical comedy moment where the subject experiences a minor, visually amusing failure or mishap directly related to the product or situation, creating a peak of action.
At this point we’re not even questioning it anymore... ice cream and scooters. Dole flavours are⬇️ Cherry 🍒V,GF > Swirl 1 Pineapple 🍍V,GF Strawberry 🍓 V,GF >Swirl 2 Lime 🍋🟩V,GF Orange 🍊V,GF >Swirl 3 Vanilla 🍦,GF Vanilla 🍦,GF > Swirl 4 Chocolate 🍫GF Open 12-8 pm ———————————————————————- Elle’s | Fair Trade | Locally Sourced🏡🍦 #icecream #yqr #dole #cakes #ellescafe
Oh, Mel from Mel's Cafe. It is an absolutely beautiful day here today. Vagina Saskatchewan. Come for an ice cream cone. Maybe take one of those tier scooters out for a rip.