@monte
Instagram · 10 Shot
@monte NEXT DROP FRIDAY 3RD APRIL 4PM GMT CHOOSE MONTE
@monte
Instagram · 10 Shot
@monte NEXT DROP FRIDAY 3RD APRIL 4PM GMT CHOOSE MONTE
Performance
Video #29084 · 10 Shot
[01]
The video presents a satirical montage depicting a supposed future for 'powder users.' A group of identically dressed, bald young men are shown in various London locations, such as in front of Parliament and on an escalator, holding signs that read 'I HAVE NO HAIR.' One scene shows powder being thrown on their heads, and another features a man pointing to a fake product called 'Hair Loss Powder,' comically framing it as the cause of their condition.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 30%
POV: powder users in 20 years...
Visual hook · 70%
An unusual and striking shot of multiple identical-looking bald men in pinstripe suits standing close together, with one man's face being touched by another. The uniformity and strange action create immediate visual intrigue.
[06]
Steal this for your own video
Open on identical-looking people in doing something in tight frame — no explanation given.
[07]
The promise the opener makes, and how the video pays it back
Hook
A text overlay presents a provocative 'Point of View' about a specific group in the future, paired with a visually strange and intriguing scene that raises immediate questions.
Payoff
A final, stylized close-up shot of a single individual from the group, serving as a definitive and memorable closing statement on their transformed identity.
[08]
The structural pattern this video runs on
Framework
The Future Consequence Parody
To create a humorous narrative by presenting a speculative, negative future outcome of a current trend or product, then escalating the absurdity of that outcome through a series of cinematic vignettes.
The Causal Action
A quick cut that visually demonstrates the specific action or product use that leads to the predicted future, clarifying the premise of the hook.
The Ironic Reveal
The full consequence is shown: the group is now defined by the negative outcome. A product is often introduced here as the ironic cause of the problem it's meant to solve.
The Collective Amplification
A montage of the affected group acting as a unified collective in various public settings, escalating the absurdity and reinforcing their new shared identity.
NEXT DROP FRIDAY 3RD APRIL 4PM GMT CHOOSE MONTE
title · throughout
POV: powder users in 20 years...
Okay. Okay. Okay.