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@mutinymusiccollective

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@mutinymusiccollective SALT LAKE CITY!! Granary Open Air is here ☀️ and we’re incredibly excited to present to you Australia’s favorite @odd_mob He’s one of dance musics most exciting artists with tracks played on every festival main stage across the globe. SLC gets him at Granary for the performance of the summer. If you saw him at Boxpac last year, you know what we mean support from none other than the incredible @marcostrous Granary Live is getting a big makeover this summer. We’re excited to present to you Granary Open Air, featuring an entirely new production, shade structures, and more For these shows all summer long, you can now access the STAGE with your favorite DJ via the stage deck pass (priced the same as GA) Pre Sale // Thursday April 2 @ 11am mst General on Sale // Friday April 3 @ 11am mst 🎫 text ODD MOB to 801-312-9158 to sign up & for tixxx we’re so excited, see u soon ;)

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Video #29205 · Carousel

Retro graphic design concert posterfrom @mutinymusiccollective

[01]

Overview

This is a graphic design poster promoting a music event for 'Odd Mob' and 'Marco Strous' at Granary Open Air in Salt Lake City. The poster uses a retro, textured style with a limited red and blue color palette to convey event details like the date, location, and a call-to-action to text for tickets.

[02]

Simple outline

  1. 1Hook with the main attraction
  2. 2Layer supporting value
  3. 3Provide logistical context
  4. 4Drive a specific action

[03]

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[04]

Classification

Format
Carousel
Concepts
Event ShowcaseThemed Announcement
Elements
Text OverlayRetro AestheticGraphic Overlay
Account
BrandPersonal Brand
Topics
MusicEvent HighlightsGraphic DesignLocal Culture

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 35%

ODD MOB

Verbal hook · 25%

SALT LAKE CITY!! Granary Open Air is here ☀️ and we’re incredibly excited to present to you Australia’s favorite @odd_mob

Visual hook · 40%

Striking visual contrast created by bold red gothic typography against a textured off-white background, framed by vibrant blue illustrative elements. The limited color palette and gritty, screen-printed aesthetic create a strong, attention-grabbing visual identity.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

The opening hook is the headliner or primary subject, rendered with the most significant visual weight (size, style, color) to instantly capture the attention of the target audience.

Payoff

The payoff is a direct and unambiguous Call to Action that provides a single, low-friction next step for the viewer to convert their interest into a tangible outcome (e.g., texting a number for tickets).

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Information Cascade Poster

This framework presents a complete event announcement on a single, visually dense slide by layering information in a clear hierarchy of importance. It guides the viewer's eye from the main attraction down through supporting details to a final, direct call to action, functioning as a self-contained narrative.

  1. 1

    The Presenter Stamp

    Subtly establishes the authority, brand, or host of the event, often positioned above the main headline to lend credibility.

  2. 2

    The Headliner Reveal

    Presents the central and most compelling piece of information—the main reason for the post—using dominant typography.

  3. 3

    The Value Add

    Introduces secondary attractions or supporting acts to broaden the event's appeal and add perceived value.

  4. 4

    The Context Anchor

    Provides the essential logistical information (venue, date, city) that grounds the abstract announcement in a specific time and place.

  5. 5

    The Audience Qualifier

    Includes a final, crucial piece of information (like an age restriction) to clearly define the eligible audience for the event.

Themes

  • live entertainment
  • local events
  • electronic music

Techniques

  • graphic design
  • typography
  • limited color palette
  • textured overlay

Post caption

SALT LAKE CITY!! Granary Open Air is here ☀️ and we’re incredibly excited to present to you Australia’s favorite @odd_mob He’s one of dance musics most exciting artists with tracks played on every festival main stage across the globe. SLC gets him at Granary for the performance of the summer. If you saw him at Boxpac last year, you know what we mean support from none other than the incredible @marcostrous Granary Live is getting a big makeover this summer. We’re excited to present to you Granary Open Air, featuring an entirely new production, shade structures, and more For these shows all summer long, you can now access the STAGE with your favorite DJ via the stage deck pass (priced the same as GA) Pre Sale // Thursday April 2 @ 11am mst General on Sale // Friday April 3 @ 11am mst 🎫 text ODD MOB to 801-312-9158 to sign up & for tixxx we’re so excited, see u soon ;)

Text overlays

  • branding · photo_0

    Mutiny

  • title · photo_0

    ODD MOB

  • informational · photo_0

    MARCO STROUS

  • informational · photo_0

    GRANARY OPEN AIR

  • informational · photo_0

    JULY 31ST - SALT LAKE CITY, UT

  • call-to-action · photo_0

    TEXT ODD MOB TO 801 312 9158

  • informational · photo_0

    21+

Retro graphic design concert poster | Viral Hooks