Viral Hooks
Trending short videosErykah Badu concert ticket giveaway.
M

@mother_tongue_magazine

Instagram · Carousel

@mother_tongue_magazine Our resident giver of advice, Ms. Erykah Badu, has a genius new album out, “Before the World Blows” and to celebrate her @beforetheworldblows tour, we’re teaming up with our partners at @stardust to give one lucky winner (and a friend!) 2 VIP tickets to her show with the @alanthechemist (and @wearedelasoul) in New York on September 18 at Forest Hills Stadium. We’re talking premium seats AND the chance to ask Ms. Badu your urgent life questions LIVE backstage. To enter, follow @erykahbadu, @mother_tongue_magazine and @stardust, subscribe to the Mother Tongue newsletter (link in our bio) and drop your question in the comments. You must be 18 or over to enter; We’ll DM the winner on Wednesday, September 16. Good luck! Illustration by @laurentamaki

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The edit1 shot · 6 text
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Performance

Views
102.9K
Likes
6.9K
Comments
445
Engagement
7.1%
Outlier
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Video #42402 · Carousel

Erykah Badu concert ticket giveaway.from @mother_tongue_magazine

[01]

Overview

This is a promotional graphic announcing a giveaway for two VIP tickets to an Erykah Badu concert in New York. The design features bold text, a unique layout, and an illustration of the artist to attract attention and communicate the contest details.

[02]

Simple outline

  1. 1Target audience with direct address
  2. 2State the primary tangible offer
  3. 3Reveal an exclusive experiential prize
  4. 4Ground offer with key context

[03]

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[04]

Classification

Format
Carousel
Concepts
Giveaway AnnouncementThemed AnnouncementEvent Showcase
Elements
Text OverlaySolid Color Background
Account
BrandPersonal Brand
Topics
MusicMedia PromotionCelebrityEntertainment

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 60%

WIN 2 VIP TICKETS

Verbal hook · 10%

we’re teaming up with our partners at @stardust to give one lucky winner (and a friend!) 2 VIP tickets to her show... AND the chance to ask Ms. Badu your urgent life questions LIVE backstage.

Visual hook · 30%

Bold, high-contrast typography (bright yellow on lavender) combined with a unique vertical text layout and a sketchy, artistic illustration creates a strong visual pattern interrupt.

[06]

Hook template

Steal this for your own video

WIN [number] VIP [prize]

  • — WIN 2 VIP CONCERT TICKETS
  • — WIN 1 VIP SPA WEEKEND
  • — WIN 2 VIP SPORTS PASSES

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

A direct address that immediately qualifies and engages a specific target audience, typically by location or shared identity.

Payoff

The slide's visual hierarchy culminates in a compelling, multi-layered offer that drives the user to the caption to learn the 'how' (i.e., the call-to-action).

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Value Stack Announcement

To condense a multi-layered value proposition into a single, visually dense slide. It uses a targeted call-out and a hierarchy of offers—from tangible to exclusive—to stop the scroll and drive the user to the caption for the call-to-action.

  1. 1

    The Tangible Offer

    Presents the primary, easy-to-understand prize or value proposition to establish a baseline of interest.

  2. 2

    The Experiential Escalator

    Reveals a secondary, more exclusive 'money-can't-buy' element of the offer that dramatically increases its perceived value and emotional appeal.

  3. 3

    The Contextual Anchor

    Provides the necessary names, brands, or event details that give the offer credibility and specific context, solidifying its legitimacy.

Themes

  • Fan Engagement
  • Event Promotion
  • Giveaway
  • Music Culture

Techniques

  • Graphic Design
  • Illustration
  • Typography
  • Color Theory

Trends

  • Instagram Giveaway
  • Artist Collaboration

Post caption

Our resident giver of advice, Ms. Erykah Badu, has a genius new album out, “Before the World Blows” and to celebrate her @beforetheworldblows tour, we’re teaming up with our partners at @stardust to give one lucky winner (and a friend!) 2 VIP tickets to her show with the @alanthechemist (and @wearedelasoul) in New York on September 18 at Forest Hills Stadium. We’re talking premium seats AND the chance to ask Ms. Badu your urgent life questions LIVE backstage. To enter, follow @erykahbadu, @mother_tongue_magazine and @stardust, subscribe to the Mother Tongue newsletter (link in our bio) and drop your question in the comments. You must be 18 or over to enter; We’ll DM the winner on Wednesday, September 16. Good luck! Illustration by @laurentamaki

Text overlays

  • contextual · photo_0

    HEY, NEW YORK!

  • call-to-action · photo_0

    WIN 2 VIP TICKETS & A CHANCE TO

  • call-to-action · photo_0

    ASK BADU

  • branding · photo_0

    before the world blows

  • branding · photo_0

    ERYKAH BADU

  • branding · photo_0

    THE ALCHEMIST

Erykah Badu concert ticket giveaway. | Viral Hooks