Viral Hooks
Trending short videosPerson wearing a statement sweatshirt
W

@werenotreallystrangers

Instagram · Carousel

@werenotreallystrangers this is ur sign to talk about your mental health w/ the people you love! i’m having a 30% off sale on card games and hoodies that help you start the conversation 💌

View original on Instagram

Performance

Views
2.8M
Likes
187.6K
Comments
95
Engagement
6.7%
Outlier
5.3×

Video #29332 · Carousel

Person wearing a statement sweatshirtfrom @werenotreallystrangers

[01]

Overview

A candid, street-style photo of a person from behind wearing a black sweatshirt with the text 'STOP TRYING TO BE LIKED BY EVERYBODY YOU DON'T EVEN LIKE EVERYBODY'. The post uses this statement piece to promote a conversation about mental health and a sale on related products.

[03]

Related videos

[04]

Classification

Format
Concepts
Motivational MantraProduct PromoLifestyle Showcase
Elements
Faceless Framing

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Verbal hook · 35%

this is ur sign to talk about your mental health w/ the people you love!

Visual hook · 65%

Bold white text on a black sweatshirt immediately draws the eye, presenting a provocative message. The candid, from-the-back perspective creates anonymity and focuses all attention on the statement clothing.

[06]

Hook template

Steal this for your own video

Film a candid, from-behind shot of someone wearing a [high-contrast clothing item] with a bold [provocative belief] printed across the back.

  • — Film a candid, from-behind shot of someone wearing a black T-shirt with a bold “YOUR REST IS NOT A REWARD” printed across the back.
  • — Film a candid, from-behind shot of someone wearing a white apron with a bold “HOME-COOKED DOESN’T MEAN COMPLICATED” printed across the back.
  • — Film a candid, from-behind shot of someone wearing a denim jacket with a bold “YOUR BUDGET ISN’T BORING” printed across the back.

Themes

  • self-acceptance
  • authenticity
  • mental wellness
  • individualism

Techniques

  • street photography
  • faceless framing
  • product as message

Trends

  • statement apparel
  • mental health awareness

Post caption

this is ur sign to talk about your mental health w/ the people you love! i’m having a 30% off sale on card games and hoodies that help you start the conversation 💌

Person wearing a statement sweatshirt | Viral Hooks