@gatesfoundation
Instagram · Carousel
@gatesfoundation Some numbers are hard to imagine—until you see them. Vaccines are one of the best tools we have to save lives and protect people from preventable disease. Swipe to see the scale of their impact. 👉 #VaccinesWork #WorldImmunizationWeek
Performance
Video #29453 · Carousel
[01]
A minimalist infographic designed as the first slide of a carousel post. It visually represents the 12 people who have walked on the moon using 12 teal dots, aiming to make the number more tangible and understandable for the viewer.
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What stops the scroll in the first 3 seconds
Title hook · 35%
People who have walked on the moon
Verbal hook · 25%
Some numbers are hard to imagine—until you see them.
Visual hook · 40%
A clean, minimalist infographic using a simple grid of 12 teal dots on a neutral background. The organized pattern and use of negative space create a visually appealing and easily digestible representation of data, sparking curiosity.
[06]
Steal this for your own video
A clean grid of on a — each one represents .
[07]
The promise the opener makes, and how the video pays it back
Hook
The opening slide serves as a 'Tangible Benchmark.' It presents a small, easily understood quantity with a clear visual representation to ground the audience before a larger, more complex idea is introduced on subsequent slides.
Payoff
The payoff is promised on the subsequent slides, where a dramatic contrast in scale will be revealed. The call-to-action in the caption ('Swipe to see...') and the arrow icon explicitly direct the user toward this payoff.
[08]
The structural pattern this video runs on
Framework
The Scale Comparison
To make a large, abstract number feel tangible and impactful by first establishing a small, familiar, and visually represented number as a benchmark for comparison.
The Tangible Benchmark
Presents a familiar, small-scale data point using a simple title ('People who have walked on the moon'), a grid of visual units (12 dots), and a clear legend ('1 dot = 1 person'). This creates a concrete reference point that the audience can easily grasp, setting the stage for a dramatic comparison.
Some numbers are hard to imagine—until you see them. Vaccines are one of the best tools we have to save lives and protect people from preventable disease. Swipe to see the scale of their impact. 👉 #VaccinesWork #WorldImmunizationWeek
title · photo_0
People who have walked on the moon
informational · photo_0
12 people
contextual · photo_0
1 dot = 1 person