Framework
The Curator's Showcase
A framework that presents a curated list of ideas or examples. Each slide showcases a single item, but varies the style of commentary (e.g., directive, rationale, emotional reaction) to create a dynamic, personal-feeling tour through the collection.
- 1
The Direct Challenge
Presents the first item in the list as a specific, actionable technique ('Shadow play') and directly challenges the audience to implement it ('Let's see them in your campaigns'), creating immediate engagement.
- 2
The Permission Slip
Presents the next item ('Mixed media!') as a way to break conventions, giving the audience permission to be more creative and less rigid ('Have fun... You don't have to do what everyone else is doing').
- 3
The Shocking Juxtaposition
Presents the final item as a surprising or unconventional combination ('food plus jewelry'), validated by a strong, personal emotional reaction from the curator ('This is so shocking I love it').