Viral Hooks
Trending short videosBrand logo made of tennis balls
A

@audemarspiguet

Instagram · Carousel

@audemarspiguet Audemars Piguet enters the world of padel. Shaped by continuous interaction, the game relies on timing, synchronisation and the ability to read subtle variations in rhythm: a level of attention and balance that echoes the precision of Haute Horlogerie. Sport has long provided AP with a cultural connection beyond watchmaking. By supporting padel, we meet our community in settings where time is shared and exchange unfolds with ease. #AudemarsPiguet #APxPadel

View original on Instagram

Performance

Views
1.9M
Likes
129.7K
Comments
396
Engagement
6.7%
Outlier
1.5×

Video #29551 · Carousel

Brand logo made of tennis ballsfrom @audemarspiguet

[01]

Overview

The photo is a creative brand announcement from luxury watchmaker Audemars Piguet, showcasing their 'AP' logo formed by numerous yellow tennis balls on a green padel court. The image serves to announce the brand's new involvement in the sport of padel, visually linking the precision of watchmaking with the dynamics of the game.

[03]

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[04]

Classification

Format
Carousel
Concepts
Brand ShowcaseThemed Announcement
Elements
Thematic StagingOverhead ShotLeading Lines
Account
Brand
Topics
Luxury GoodsSportsBrand MarketingArt

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Verbal hook · 30%

Audemars Piguet enters the world of padel.

Visual hook · 70%

A large-scale brand logo ('AP') meticulously constructed from hundreds of yellow tennis balls on a green padel court, creating an unexpected and artistic visual.

[06]

Hook template

Steal this for your own video

Create a wide overhead shot of [brand symbol or key shape] meticulously assembled from hundreds of [unexpected product-related objects] against a bold [relevant setting or surface].

  • — Create a wide overhead shot of a coffee shop’s logo meticulously assembled from hundreds of coffee beans against a bold café counter.
  • — Create a wide overhead shot of a skincare brand’s leaf icon meticulously assembled from hundreds of green capsules against a bold bathroom tile surface.
  • — Create a wide overhead shot of a travel company’s airplane symbol meticulously assembled from hundreds of miniature suitcases against a bold airport-floor surface.

Themes

  • luxury
  • precision
  • sports
  • creativity
  • brand identity

Techniques

  • thematic staging
  • logo creation
  • high-angle photography
  • symmetrical composition

Trends

  • creative brand announcements
  • experiential marketing visuals

Post caption

Audemars Piguet enters the world of padel. Shaped by continuous interaction, the game relies on timing, synchronisation and the ability to read subtle variations in rhythm: a level of attention and balance that echoes the precision of Haute Horlogerie. Sport has long provided AP with a cultural connection beyond watchmaking. By supporting padel, we meet our community in settings where time is shared and exchange unfolds with ease. #AudemarsPiguet #APxPadel

Brand logo made of tennis balls | Viral Hooks