@esquiregolf
Instagram · Vlog
@esquiregolf @malbon is good at a lot of things but what they don’t get enough credit for is hiring the best people to work at their retail locations … from @andrewdvlton & @lilv03_ ( @_jamiebusha_ counts) in Carmel … @tommy_zumtobel in SF, @vince.palazzolo & @jessevgolf in Scottsdale, to @payney_golf @jbkmn & @puttputtpapa in Chicago… they represent the brand incredibly well and I’m lucky to call a lot of them my brothers 🙌🏼 #golf #style #fashion
Performance
Video #29772 · Vlog
[01]
The creator takes viewers on a personal tour of the Malbon golf retail store in Chicago. He showcases the store's exterior and interior, highlights specific products like apparel and accessories, points out the hospitable atmosphere including complimentary drinks, and shares a personal anecdote about his shopping experience, ultimately recommending the store as a top-tier retail destination.
[02]
[03]
248.4K4.2×Tour of Michael Jordan's pro shop@landforce · Location Showcase
376.1K92.7×Greenscreen brand strategy case study@davidkylechoe · Case Study Breakdown
443.4K105.8×Thrift store tour for golf gear@esquiregolf · Location Showcase
1.1MHumorous tour of a local golf course@cpthreeve · Location Showcase
233.8K40.2×Greenscreen sourcing breakdown of merch@landforce_ · Breakdown
356K15.7×Greenscreen breakdown of merch sourcing@landforce · Breakdown
70.7KGreenscreen brand sourcing supply breakdown@landforce · Breakdown
3.2MSatirical rich kid golf skit@cornballwes · Stereotype Satire
488K1.1×Creator plays a hole of golf@grillguy · Value Vlog
135.5K2.3×Sourcing golf accessories from factory@landforce · Buying List
384.2K6.1×Golf brand stereotype comedy breakdown@shaneohgolfs · What Your X Says About You
164.6KRecommends brands for golf styles@shellygolfs · Buying Guide[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 35%
Is Malbon the best golf retail experience?
Verbal hook · 50%
Do you ever go to a store and just want everything?
Visual hook · 15%
A street-level shot of a city block with a creator cutout overlay in the bottom corner, immediately establishing the location and the personal narrator.
[07]
The promise the opener makes, and how the video pays it back
Hook
A highly relatable question about a universal consumer desire, immediately creating a shared feeling with the audience.
Payoff
Delivers a final, concise thesis statement that articulates the core reason for the subject's appeal, reframing it as an 'experience' versus a simple commodity and giving the viewer a smart, shareable takeaway.
[08]
The structural pattern this video runs on
Framework
The Experience Thesis
To showcase a location or brand not just by its products, but by framing it as a desirable, community-driven experience, culminating in a final thesis statement that explains its unique appeal.
The Specific Answer
Immediately presents the subject (a brand, place, or product) as the definitive answer or embodiment of the feeling introduced in the hook.
The Authority Stamp
Establishes credibility and insider status by providing specific, culturally relevant context about the location, often using coded language like 'if you know, you know'.
The Vibe Check
Shifts focus from the place to the people and atmosphere, highlighting hospitality and community to frame the subject as a welcoming social hub, not just a transactional space.
The Product Panorama
Provides visual proof for the hook's claim through a sweeping montage of desirable products, building aspiration and validating the initial premise that 'you'll want everything'.
The Relatability Loop
Introduces a personal anecdote of indecision or being overwhelmed by choice, which reinforces the desirability of the products and makes the creator's experience feel more authentic and less like a sales pitch.
The Open Invitation
Provides a direct call-to-action that encourages the audience to participate in the social experience (e.g., 'have a drink, hang out') rather than just to buy something.
@malbon is good at a lot of things but what they don’t get enough credit for is hiring the best people to work at their retail locations … from @andrewdvlton & @lilv03_ ( @_jamiebusha_ counts) in Carmel … @tommy_zumtobel in SF, @vince.palazzolo & @jessevgolf in Scottsdale, to @payney_golf @jbkmn & @puttputtpapa in Chicago… they represent the brand incredibly well and I’m lucky to call a lot of them my brothers 🙌🏼 #golf #style #fashion
title · beginning
Is Malbon the best golf retail experience?
contextual · middle
@PUTTPUTTPAPA
contextual · middle
@PĀYNEY_GOLF
contextual · middle
@JBKMN
You ever go to a store and just want everything? Yeah. Me too. That's how I feel every time I go to Malbin. This is Malbin, Chicago in the heart of the Best Loop on Randolph Street aka Restaurant Row. If you know, you know. My place is just a few blocks from here, but this store opened after we moved. But every time I'm in Chi City, I have to pop in and say what's up to the boys, Jay, Mike, and Matt, who are always hospitable. And this is the biggest Malbin store I've been to, so you know they have some good stuff to fill the space. I ended up getting a koi Malbin hat in the Master's Colorway, but was so indecisive with what I wanted, I ended up with nothing. Not gonna lie. I regret not getting the Chicago based merch. No if you're ever in Chicago, stop by, have a drink, hang with the boys, and don't be shocked if you stay longer than expected because it happens to me every time. And I guess that's what happens when you build your retail store as an experience and not just a place to buy stuff.