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As we head into Masters weekend, I couldn’t help but cover @stephenmalbon & @ericamalbon. They’ve built a generational brand in a category that nobody was really rethinking.
I love their approach to the business and really the depth. My team had to scroll for 3 hours to get to the original source material. The sheer volume of creative this brand produces is testament to the well of ideas and curation the founders have done.
Incredible @malbon and best of luck this weekend!
#founderstory #brandstrategist #luxurymarketing #fashionmarketing #startupbusinesses
Transcript
Founders are building a $100,000,000 golf brand off of an IG mood board. Today, we're talking about Malbin. Malbin is a premium golf and apparel company founded in 2017 with 13 stores globally and a 193% year over year growth. How has Malbin taken over despite playing in such a stuffy and traditional category? It's breaking out because of founder Stephen and Erica Malbin's principles and brand strategies that have created their success. Here are their founder principles. The first principle is chase the feeling. Tier and Erica believe that people, at the end of the day, are chasing a feeling beyond the products or branding or collaborations. They want to attach themselves to ideas. Malbin has created a feeling, which is really around a new perspective and way of showing up in an otherwise stuffy, boring, and exclusive sport. He says it best like this. There's a feeling with golf that it's traditional, and there's a feeling of this new wave of creative golfers. When you put those things together, that's what the brand is a part of, and people wanna be a part of that feeling. So you can buy a hat and you're a part of that feeling. You can go to a golf tournament that we do and you're part of the feeling. There's a lot of touch points in how it is. It's not
