Viral Hooks
Trending short videosExtreme product comparison on biplane
M

@monte

Instagram · 10 Shot

@monte MAYBE ITS NOT YOUR HAIR… MAYBE ITS JUST THE PRODUCT YOU USE. RESTYLEABLE UP TO 140MPH CHOOSE MONTE.

View original on Instagram

The edit1 shot · 2 text
Shots Text0:13

Performance

Views
2.6M
Likes
55.3K
Comments
212
Engagement
2.1%
Outlier
14.4×
Length · 20 May 2026
0:13

Video #29905 · 10 Shot

Extreme product comparison on biplanefrom @monte

[01]

Overview

The creator stages a dramatic product comparison by having two men, one using "sea salt" spray and the other using "MONTE" hair product, perform aerobatic wing walking on a biplane. The video first shows the sea salt failing to hold the hairstyle against the wind, then demonstrates the MONTE product successfully keeping the hair styled under the same extreme conditions, concluding with a shot of the product.

[02]

Simple outline

  1. 1Establish extreme test
  2. 2Show competitor succeeding
  3. 3Introduce stylized hero
  4. 4Demonstrate superior result
  5. 5Reveal hero product

[03]

Related videos

[04]

Classification

Format
Concepts
Good vs BadChallengeProduct Demo
Elements
Title Text HookMontage EditingFirst-Person POVText OverlayB-Roll Cutaway
Account

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 70%

Sea salt vs Wind

Visual hook · 30%

A man in a full pinstripe suit stands in front of a vintage biplane, creating an unusual and visually striking juxtaposition of formal wear and aviation.

[06]

Hook template

Steal this for your own video

[everyday product] vs. [extreme condition]

  • — Sunscreen vs. a pool day
  • — Laptop battery vs. a cross-country flight
  • — Running shoes vs. a muddy trail

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

An immediate presentation of an absurdly high-stakes challenge, pitting a common solution against an extreme force, creating an instant 'I have to see this' effect.

Payoff

A clear, direct reveal of the hero product, explicitly linking its identity to the superior performance just witnessed.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Superiority Gauntlet

To prove a product's superiority not by showing a competitor failing, but by showing a competitor succeeding and then demonstrating an even higher level of performance. This establishes the product as being in a class of its own.

  1. 1

    The Baseline Trial

    A standard or competitor solution is introduced and subjected to the extreme challenge. This sets the performance benchmark for the viewer.

  2. 2

    The Baseline Success

    The standard solution is shown to perform effectively, surprisingly passing the test. This establishes a high bar and subverts expectations of a simple failure, creating intrigue for what comes next.

  3. 3

    The Challenger's Transformation

    A dramatic shift in tone, music, and character styling introduces the hero product's persona, signaling an escalation in performance and quality.

  4. 4

    The Gauntlet Repeated

    The hero product is subjected to the exact same extreme challenge, creating a direct, one-to-one comparison for the viewer.

  5. 5

    The Transcendent Result

    The hero product is shown to not only pass the test but to do so with a superior aesthetic, composure, or outcome, proving its elite status.

Themes

  • Product superiority
  • Durability
  • Adventure
  • Performance under pressure

Techniques

  • Extreme product testing
  • Comparative advertising
  • Visual storytelling

Post caption

MAYBE ITS NOT YOUR HAIR… MAYBE ITS JUST THE PRODUCT YOU USE. RESTYLEABLE UP TO 140MPH CHOOSE MONTE.

Text overlays

  • title · beginning

    Sea salt vs Wind

  • title · middle

    MONTE vs Wind

Extreme product comparison on biplane | Viral Hooks