@monte
Instagram · 10 Shot
@monte MAYBE ITS NOT YOUR HAIR… MAYBE ITS JUST THE PRODUCT YOU USE. RESTYLEABLE UP TO 140MPH CHOOSE MONTE.
@monte
Instagram · 10 Shot
@monte MAYBE ITS NOT YOUR HAIR… MAYBE ITS JUST THE PRODUCT YOU USE. RESTYLEABLE UP TO 140MPH CHOOSE MONTE.
Performance
Video #29905 · 10 Shot
[01]
The creator stages a dramatic product comparison by having two men, one using "sea salt" spray and the other using "MONTE" hair product, perform aerobatic wing walking on a biplane. The video first shows the sea salt failing to hold the hairstyle against the wind, then demonstrates the MONTE product successfully keeping the hair styled under the same extreme conditions, concluding with a shot of the product.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 70%
Sea salt vs Wind
Visual hook · 30%
A man in a full pinstripe suit stands in front of a vintage biplane, creating an unusual and visually striking juxtaposition of formal wear and aviation.
[06]
Steal this for your own video
vs.
[07]
The promise the opener makes, and how the video pays it back
Hook
An immediate presentation of an absurdly high-stakes challenge, pitting a common solution against an extreme force, creating an instant 'I have to see this' effect.
Payoff
A clear, direct reveal of the hero product, explicitly linking its identity to the superior performance just witnessed.
[08]
The structural pattern this video runs on
Framework
The Superiority Gauntlet
To prove a product's superiority not by showing a competitor failing, but by showing a competitor succeeding and then demonstrating an even higher level of performance. This establishes the product as being in a class of its own.
The Baseline Trial
A standard or competitor solution is introduced and subjected to the extreme challenge. This sets the performance benchmark for the viewer.
The Baseline Success
The standard solution is shown to perform effectively, surprisingly passing the test. This establishes a high bar and subverts expectations of a simple failure, creating intrigue for what comes next.
The Challenger's Transformation
A dramatic shift in tone, music, and character styling introduces the hero product's persona, signaling an escalation in performance and quality.
The Gauntlet Repeated
The hero product is subjected to the exact same extreme challenge, creating a direct, one-to-one comparison for the viewer.
The Transcendent Result
The hero product is shown to not only pass the test but to do so with a superior aesthetic, composure, or outcome, proving its elite status.
MAYBE ITS NOT YOUR HAIR… MAYBE ITS JUST THE PRODUCT YOU USE. RESTYLEABLE UP TO 140MPH CHOOSE MONTE.
title · beginning
Sea salt vs Wind
title · middle
MONTE vs Wind