@mschf
Instagram · Speaker address
@mschf our cologne smells like hard work
Trending short videosMan reviews weird WD-40 cologne
Performance
- Views
- 2M
- Likes
- 61.5K
- Comments
- 508
- Engagement
- 3.2%
- Outlier
- 1.1×
Video #7535 · Speaker address
Man reviews weird WD-40 colognefrom @mschf
[01]
Overview
The creator presents a novelty cologne that is supposed to smell like WD-40. He unboxes the product, tests its scent, and then conducts a side-by-side smell comparison with actual WD-40 on a piece of paper, concluding that the cologne is as awful as one would imagine.
[02]
Simple outline
- 1Present absurd product concept
- 2Conduct comparative test
- 3Deliver humorous verdict
- 4End with self-sabotage gag
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Verbal hook · 35%
Cologne. Smells like WD-40.
Visual hook · 65%
An extreme close-up on a bright yellow product box with a hinge on it, which is then revealed to say 'SMELLS LIKE WD-40'.
[06]
Hook template
Steal this for your own video
Open with an extreme close-up of a , then reveal the unexpected label: “SMELLS LIKE .”
- — Open with an extreme close-up of a luxury perfume bottle, then reveal the unexpected label: “SMELLS LIKE gasoline.”
- — Open with an extreme close-up of a gourmet candle tin, then reveal the unexpected label: “SMELLS LIKE wet dog.”
- — Open with an extreme close-up of a sleek body spray can, then reveal the unexpected label: “SMELLS LIKE new sneakers.”
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
Immediately present a product with a bizarre and unbelievable claim, creating an instant curiosity gap by showing the physical object and its packaging.
Payoff
Deliver a definitive, conclusive judgment on the product's claim, followed by a final, self-deprecating physical gag that results in immediate, comedic regret.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Absurd Product Test
To validate an unbelievable or bizarre product's claim through a pseudo-scientific test, culminating in a humorous verdict and a self-deprecating final gag.
- 1
The Bizarre Premise
State the product's absurd function or claim, showing the packaging to establish its existence and pique viewer curiosity.
- 2
The Unboxing Ritual
Systematically unbox the product, revealing its components and reinforcing its legitimacy, thereby building viewer investment in the outcome.
- 3
The First Contact
Perform the first use of the product, eliciting a strong, visceral, and often non-verbal reaction to confirm the premise is real and escalate anticipation for the final verdict.
- 4
The 'Scientific' Setup
Establish a formal framework for a side-by-side comparison between the product and its real-world inspiration, adding a layer of mock seriousness to the test.
- 5
The Sensory Showdown
Execute the comparison test, directly pitting the product against the original to generate a clear, observable result.
Themes
Techniques
Trends
Post caption
our cologne smells like hard work
Transcript
Cologne. Smells like w d 40. This is actual men's cologne that's meant to smell like w d 40. I'm gonna test it out. W d tier. W d 40 cologne. In conclusion, it's, it's as awful as you'd imagine. Why did I do that?