Instagram · Talking Head Edit
@google The future of intelligent eyewear is coming this fall. 👓 Here’s your first look at our upcoming audio glasses, designed in partnership with @SamsungMobile, @GentleMonster and @WarbyParker. Blending style with hands-free help from @GoogleGemini, they’re made to keep you connected while staying in the moment.
Performance
Video #30002 · Talking Head Edit
[01]
A speaker on stage announces a new line of intelligent eyewear, detailing partnerships with Gentle Monster, Warby Parker, and Samsung. He then conducts a live demonstration with a colleague, who uses the glasses and Google's Gemini AI to verbally order a coffee, while a screen recording shows the AI automatically navigating the DoorDash app on her phone to complete the task.
[02]
[03]
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[05]
What stops the scroll in the first 3 seconds
Title hook · 45%
Intelligent eyewear is coming this fall
Verbal hook · 50%
These audio glasses have brought together an all star cast of partners.
Visual hook · 5%
A speaker stands on a large, professionally lit stage, indicating a major product announcement or keynote presentation.
[06]
Steal this for your own video
We just announced with an all-star lineup of — and the live demo changes everything.
[07]
The promise the opener makes, and how the video pays it back
Hook
A bold, concise proclamation about a future innovation, immediately setting high stakes and capturing attention.
Payoff
The final, successful completion of the demonstrated task, which serves as undeniable proof of the product's value and leaves the audience with a sense of wonder and validation.
[08]
The structural pattern this video runs on
Framework
The Credibility-to-Demonstration Funnel
To introduce a new technology or product by first building a foundation of trust and authority through partnerships, then proving its value through a compelling, real-world demonstration of a 'magical' capability.
The Credibility Stack
To establish the product's quality and authority by associating it with well-respected, 'all-star' partners from relevant industries (e.g., design, fashion).
The Technology Powerhouse Alliance
To solidify the technical foundation of the product by revealing the major technology players involved in its hardware and software creation.
The Accessibility Guarantee
To proactively address a major potential user adoption barrier (e.g., platform compatibility), thereby widening the appeal and removing doubt.
The Product Reveal & Future Tease
To visually present the initial product offerings while simultaneously creating anticipation for a larger collection to come.
The Contextual Use Case Introduction
To transition from the product's features to its real-world application, grounding the technology in a relatable, everyday scenario.
The Live Demonstration Setup
To create a narrative challenge by setting up a live test of the product's core 'magical' capability in a multi-person interactive format.
The 'Under the Hood' Explanation
To demystify the technology by providing a simultaneous visual and verbal explanation of the complex processes happening in the background during the live demonstration.
The future of intelligent eyewear is coming this fall. 👓 Here’s your first look at our upcoming audio glasses, designed in partnership with @SamsungMobile, @GentleMonster and @WarbyParker. Blending style with hands-free help from @GoogleGemini, they’re made to keep you connected while staying in the moment.
title · beginning
Intelligent eyewear is coming this fall
branding · middle
GENTLE MONSTER
branding · middle
WARBY PARKER
branding · middle
Google | SAMSUNG
informational · middle
Compatible with Android and iOS devices
contextual · middle
Nishtha's phone
These audio glasses have brought together an all star cast of partners. You've got the world's top eyewear designers at Gentle Monster and Warby Parker creating iconic designs. The world's leading electronics company Samsung is building innovative new devices and experiences that set the bar for the whole industry. And we've been working to bring the best of Google to these glasses as well. And, yes, they're going to pair with both Android and iOS devices. These are the first two designs of a bigger collection that's coming this fall. With glasses, you can allow Maps to further understand your context and what's in front of you no you get detailed directions like the coffee shop is coming up on your right. Do you wanna show how Gemini intelligence can allow you to order that cold brew up ahead? That's a really good idea. Gemini, can you actually put my usual order in at that coffee shop we just talked about? Sure. I'll order you a nitro cold brew for pickup from Koopa Cafe on DoorDash. So on the screen behind me, you can actually see Nishta's phone that's in her pocket. Gemini is able to launch apps like DoorDash, then click through all the different options screens automatically to order her coffee. And in a moment, it's gonna be ready for, Nishta's confirmation. There we go. There we go. I have prepared your order for the nitro cold brew from Koopa Cafe. Would you like to confirm? Yes, please. And add a tip for 20% too. I think after all these rehearsals, that's our fifteenth cold brew today.