@drip
Instagram · Carousel
@drip Honda unveiled a new logo for its 2026 EV line 👀 At CES 2025, the automaker unveiled two new EV concepts, the “0 Saloon” and “0 SUV,” while subtly debuting its first major logo update since 1981. The updated branding also features a futuristic sans-serif “Honda”, on the back of a prototype. More details about Honda’s new EVs and visuals are expected to emerge soon. What are y’alls thoughts on the logo ⁉️ - #Honda #Car #CarNews #Hypebeast
Performance
Video #3009 · Carousel
[01]
This carousel post announces Honda's logo redesign for its new electric vehicle line. It showcases the new minimalist logo, compares it to the old one, and features professional photos of the new '0 Saloon' and '0 SUV' concept cars that will bear the new emblem.
[02]
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[05]
What stops the scroll in the first 3 seconds
Title hook
HONDA ELEVATES THEIR LOGO FOR THEIR EV LINE
Verbal hook
What are y’alls thoughts on the logo ⁉️
Visual hook
The primary visual hook is the sleek, futuristic, and unconventional design of the light blue concept car set against a dark, moody architectural background, creating strong visual contrast and curiosity.
[07]
The promise the opener makes, and how the video pays it back
Hook
A magazine-style cover slide that announces the news, explicitly instructs the user to swipe, and plants an engagement question immediately.
Payoff
The final slides serve as a visual conclusion, relying on the caption and the cover slide's initial prompt to drive comments and debate about the update.
[08]
The structural pattern this video runs on
Framework
The Visual Evolution Reveal
Leverages breaking news of a visual update by leading with a strong headline and immediate engagement prompt, followed by a stark before/after comparison and a visual gallery.
The Breaking Headline
Establishes the subject and the magnitude of the update while categorizing the niche to attract the right audience.
The Direct Comparison
Satisfies the immediate curiosity generated by the hook by placing the old and new versions side-by-side for easy visual consumption.
The Application Gallery
Uses textless, highly visual slides to show the new update in context, keeping the user swiping through pure aesthetic appeal.
Honda unveiled a new logo for its 2026 EV line 👀 At CES 2025, the automaker unveiled two new EV concepts, the “0 Saloon” and “0 SUV,” while subtly debuting its first major logo update since 1981. The updated branding also features a futuristic sans-serif “Honda”, on the back of a prototype. More details about Honda’s new EVs and visuals are expected to emerge soon. What are y’alls thoughts on the logo ⁉️ - #Honda #Car #CarNews #Hypebeast
branding · photo_0
DRIP
call-to-action · photo_0
SWIPE LEFT ->
contextual · photo_0
CARS
title · photo_0
HONDA ELEVATES THEIR LOGO FOR THEIR EV LINE
call-to-action · photo_0
What are y'alls thoughts?
contextual · photo_2
BEFORE
contextual · photo_2
AFTER