@brandongrogan1
Instagram · Speaker address
@brandongrogan1 How I cook steak
Trending short videosStep-by-step steak cooking tutorial
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Performance
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- Engagement
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- Outlier
- 54.8×
- Length · 23 May 2026
- 1:01
Video #30125 · Speaker address
Step-by-step steak cooking tutorialfrom @brandongrogan1
[01]
Overview
The creator demonstrates his personal, step-by-step method for cooking a steak. He begins by searing a salt-and-pepper seasoned steak in a hot pan for a specific duration on each side, then sears the fat cap. After turning off the heat, he adds garlic and butter to the pan and bastes the steak, before finally slicing it to reveal a perfect medium-rare interior.
[02]
Simple outline
- 1State expertise & promise
- 2Demonstrate core technique
- 3Inject personality & rules
- 4Reveal perfect result
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Verbal hook · 35%
I've made steak four times this week, and I'm gonna show you guys my favorite way to cook a steak.
Visual hook · 65%
A man holds a large, raw, seasoned steak and is in the process of placing it into a hot, shimmering stainless steel pan, creating immediate action and sensory engagement.
[06]
Hook template
Steal this for your own video
I made times this week to show you the best way to .
- — I made sourdough bread 5 times this week to show you the best way to get a perfect crust.
- — I tested cold plunges 4 times this week to show you the best way to maximize recovery.
- — I pitched investors 6 times this week to show you the best way to close a funding round.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
The creator establishes authority through high-frequency experience ('I've made steak four times this week') and makes a clear value proposition: to reveal their 'favorite' and superior method for a common task.
Payoff
The final product is dramatically revealed by being sliced open, providing the ultimate visual confirmation that the entire method was successful and delivering a highly satisfying 'money shot' that proves the initial promise.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Confident How-To
A charismatic expert demonstrates a 'foolproof' method for a common but often intimidating task, blending precise instructions with relatable personality and a visually satisfying final reveal.
- 1
The Foundational Command
The video begins with the single most critical step of the process, delivered as a clear, non-negotiable instruction with precise parameters (e.g., time, temperature) and a practical tip.
- 2
The First Proof Point
After the first step, a visual reveal confirms the method is working as promised ('Look at that crust'), providing an early payoff and building trust.
- 3
The Accessibility Mantra
The creator demystifies the process, reassuring the viewer that the task is simple and achievable ('Steak is literally one of the easiest things... you can't mess it up'), lowering the barrier to entry and building confidence.
- 4
The Pro-Level Detail
A secondary, more nuanced technique is introduced (searing the sides), elevating the process from basic to expert and adding more value for the viewer.
- 5
The Authenticity Break
The creator injects humor, a defiant personal opinion ('take it up with the YouTube video'), or an admission of a minor mistake ('I didn't do that today, but you're supposed to'), breaking the formal 'instructor' persona to build rapport and relatability.
- 6
The Aromatic Climax
The final, sensory-rich elements (butter, garlic) are added, signaling the culmination of the process and building anticipation for the end result.
- 7
The Preference Gatekeep
The creator makes a strong, polarizing statement about their personal preference for the outcome ('If you don't like that, you're a child'), creating an 'in-group' and provoking engagement.
Themes
Techniques
Post caption
How I cook steak
Transcript
I've made steak four times this week, and I'm gonna show you guys my favorite way to cook a steak. Hot rank can, nothing but salt and pepper. Make sure you place the steak away from you so you don't splash yourself with oil. Two minutes forty five seconds aside. After two minutes forty five seconds, flip the steak. Look at that crust. Two minutes forty five seconds, this side. Steak is literally one of the easiest things you can cook. All you have to do is throw it on a hot pan, set a timer. If you do that, you can't mess it up. After this side's done, you put it on its side. Put it on the side for about twenty, thirty seconds. Who's counting, really? And if you don't like the way I cook a steak, take it up with the YouTube video that taught me how to do this when I was 13. Also, make sure you use any oil with the high smoke tins. I didn't do that today, but you're supposed to. After that side's done, I turn the heat off, put it back down. Garlic goes into the rank. Butter goes into the pan. Best for one minute. Flip it about thirty seconds just to make sure the steak still is cooking evenly. I like my steak rare and medium rare. If you don't like that, you're a child, and you should cook your steak about a minute longer a side. Look at this. This is absolutely perfect. This is my favorite way to cook a steak.