Trending short videos
Trending Cooking short videoson Instagram
520 Cooking videos on Instagram. Format, hook, and view count sit on each video. The videos stay on Instagram.
instagram1:572.2M6.9%5×Humorous baking fail with propsgigi · Prop Yap2.2M6.9%
instagram1:00546.2K7.6%16.6×Making a Mexican style cheeseburgerChef Merito Seasonings · Vlog546.2K7.6%
instagram2:182M4.2%4.4×Chaotic sourdough baguette baking processgigi · Prop Yap2M4.2%
instagram0:13227.9K2.3%7×Visual gag about sleep deprivationBartholomew Bakery · One Shot227.9K2.3%
instagram1:481.2M4.5%3.2×Fast paced family meal prepWayne & Nancy · Vlog1.2M4.5%
instagram0:55655.3K1.4%40.2×POV making a pizza processPapa Johns · Vlog655.3K1.4%
instagram0:25756.1K2.2%28.4×Aesthetic vegan recipe cooking processAdina Akhmetova · Faceless756.1K2.2%
instagram0:40902.1K3.1%1.7×Recipe montage from start to finishWayne & Nancy · Vlog902.1K3.1%
instagram0:57154.2K0.8%6.2×Voiceover explains expensive cake processCOLOSSUS · Faceless154.2K0.8%
instagram1:42571.1K5.4%123.6×Quick one-pan potsticker meal tutorialAlycia H · Prop Yap571.1K5.4%
instagram1:001.3M2.6%2.1×Aesthetic recipe demonstration montageWayne & Nancy · Vlog1.3M2.6%
instagram0:26102.6K3.4%27.8×Showcasing a cultural food collaborationRadio Taco · Vlog102.6K3.4%
instagram1:311.8M5.6%5.2×Cooking a cultural crispy pastaZachary Neman · Talking Head Edit1.8M5.6%
instagram1:03104.9K2.1%1.6×Smoked then fried wing recipeAntonio Lopez · Vlog104.9K2.1%
instagram0:587.1M4.3%12.5×Music-driven cooking process montage.Wayne & Nancy · Vlog7.1M4.3%
instagram0:43986.6K2.1%1.8×Family cooking vlog with sponsorshipWayne & Nancy · Vlog986.6K2.1%
instagram1:11339K4.3%55.2×Travel story inspires recipe tutorialAlessandra Ciuffo · Vlog339K4.3%
instagram1:594.1M5.2%7.6×Meal prep process start to finishWayne & Nancy · Vlog4.1M5.2%
instagram2:401.1M6.9%11.1×Meal prep process with commentarytim laielli · Vlog1.1M6.9%
instagram0:45466.7K2.3%24.6×Sushi making process and challengeChef Hiro · Vlog466.7K2.3%
instagram1:581.1M4.3%2.7×Sourdough baking process and revealgigi · Prop Yap1.1M4.3%
instagram0:12738.6K6.7%20.1×Raw ingredients vs finished mealsJared Seidman | Healthy Living · 10 Shot738.6K6.7%
instagram0:591M2.8%2.7×Show full recipe creation processZachary Neman · Vlog1M2.8%
instagram0:126M1.3%155.5×Helicopter volcano chicken cooking gagScott Chittenden · Quick Hit6M1.3%Loading more videos…
The study says how it is built. The library is the opening you can film.
Each video is tagged by format and hook, with its view count. Viral Hooks keeps the filmed openings.