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Trending short videosExplaining my AI creation process
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@realrobertgutierrez

Instagram · Graphic Yap

@realrobertgutierrez I just built one of the most dangerous tools on earth. A tool that allows you to predict how a human brain will reach to any piece of content and ads. Frustrated by Tribe V2 non commercial license I took matters into my own hands. I used Perplexity computer to run deep research for hours across the web to identify all available fMRI open source data that was available for training. I then asked it to create a detailed plan on how to train a model using quad code that would beat or get close to Tribe V2’s outputs. So it went out and generated it, and then I used Claude code to build the entire thing. I then proceeded to spend over $4,000 on Modal’s GPUs training our model fine-tuned specifically for content and ads. And in just under a week, it’s live and ready to go. All thanks to the orchestration of multiple AI tools. The barrier to do anything in this world has dropped to zero. #ai #tech #startups #buildinpublic Robert G

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Performance

Views
68.2K
Likes
2.9K
Comments
1.9K
Engagement
7.1%
Length · 10 Apr 2026
1:06

Video #30189 · Graphic Yap

Explaining my AI creation processfrom @realrobertgutierrez

[01]

Overview

The creator explains the step-by-step process of how he built a sophisticated AI tool designed to predict human brain reactions to content and ads. He details sourcing open-source fMRI data, using various AI models for development, spending over $4,000 on GPUs, and explains how the final model works to map neural activity related to emotion, memory, and decision-making, concluding with a call-to-action for viewers to get access.

[02]

Simple outline

  1. 1State a dangerous proclamation
  2. 2Detail the complex creation process
  3. 3Reveal the ultimate capability
  4. 4Offer exclusive access

[03]

Related videos

[04]

Classification

Concepts
Origin StoryOpportunity Explainer
Elements
Graphic OverlayJump CutDM / Comment-for-Info CTAImage Overlay

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Verbal hook

I just built one of the most dangerous tools in the world, and by the end of this video, you will have access to it.

Visual hook

A medium close-up of the speaker addressing the camera directly while holding a microphone, with a blurred graphic of a brain scan UI floating above his head.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

A high-stakes proclamation about creating something 'dangerous' or world-changing, immediately followed by a promise that the viewer will gain access to it.

Payoff

Transitions from the narrative to a direct call-to-action, fulfilling the initial promise by offering the viewer privileged access to the powerful creation, contingent on a simple engagement action.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Dangerous Creation

Narrate the creation of a powerful, almost forbidden, tool or system, building credibility through technical details and scale, and culminating in offering the viewer exclusive access.

  1. 1

    The Grand Ambition

    Defines the specific, ambitious goal of the creation, framing it as a solution to a high-level problem by quantifying the resources invested (time, money).

  2. 2

    The Data Foundation

    Establishes the project's credibility by quantifying the massive scale of the foundational data used, proving the depth of the research.

  3. 3

    The Resource Gauntlet

    Details the specific tools, technologies, and monetary investment required, proving the creator's commitment and expertise.

  4. 4

    The Orchestration Engine

    Reveals the complex, multi-layered technical architecture of the system to further build authority and mystique.

  5. 5

    The Eureka Principle

    Distills the entire complex process into a single, simple, and understandable core concept or insight.

  6. 6

    The Predictive Power Reveal

    Translates the technical process into tangible, powerful outcomes and capabilities that the system enables.

  7. 7

    The God-Mode Declaration

    Makes a final, hyperbolic statement about the creation's ultimate power and universal impact.

Themes

  • Innovation
  • Artificial Intelligence
  • Entrepreneurship
  • Marketing Technology

Techniques

  • Direct address
  • Storytelling
  • Technical explanation

Trends

  • Building in public
  • AI tool creation

Post caption

I just built one of the most dangerous tools on earth. A tool that allows you to predict how a human brain will reach to any piece of content and ads. Frustrated by Tribe V2 non commercial license I took matters into my own hands. I used Perplexity computer to run deep research for hours across the web to identify all available fMRI open source data that was available for training. I then asked it to create a detailed plan on how to train a model using quad code that would beat or get close to Tribe V2’s outputs. So it went out and generated it, and then I used Claude code to build the entire thing. I then proceeded to spend over $4,000 on Modal’s GPUs training our model fine-tuned specifically for content and ads. And in just under a week, it’s live and ready to go. All thanks to the orchestration of multiple AI tools. The barrier to do anything in this world has dropped to zero. #ai #tech #startups #buildinpublic Robert G

Text overlays

  • informational · beginning

    Live Usage: $4,817.82

  • branding · middle

    perplexity computer

  • branding · middle

    CLAUDE CODE

  • informational · end

    emotion: mean=0.0450 std=0.0659

  • informational · end

    memory: mean=0.1165 std=0.0401

  • informational · end

    decision: mean=-0.0331 std=0.0321

Transcript

Just built one of the most dangerous tools in the worse, and by the end of this video, you will have access to it. Over the last week, I've spent over $4,000 orchestrating countless AI tools to build the world's most accurate brain analysis tool for ads and content. I pretty much analyzed all available open source brain data from real fMRI scans of people hooked up to machines while they watched movies, shows, and content. We're talking over 200,000 data points mapped across thousands of regions of the brain. I then took this data yes for flexi computer plot code and $4,000 of modal GPUs to then build our own model on top of it. I'm talking about five AI models running in parallel, analyzing every frame of the video, processing the raw audio, and breaking down every word spoken. Then they all get fed through a custom transformer that learns one thing. When something looks good and sounds good, the brain does that. And through that, we're able to get back a full neural map of the brain, predicting activation across thousands of regions, like emotion, memory, reward, attention, and decision making. Giving you the power to optimize any content and ads to drive the outcome you want from any human brain here on Earth. Sounds fucking scary, but right now you have the privilege to access it. Just comment me down below, and I will send you the link. Have a good

Explaining my AI creation process | Viral Hooks