Viral Hooks
Trending short videosReverse-engineer a coach's business model
A

@angus.sewell

Instagram · Greenscreen Talking Head

@angus.sewell Per usual, if you want the prompts comment “funnel” and I’ll send your way One on one coaching is genuinely worth it but let’s be real do you think these dudes are gonna coach you one on one? #ai #buildwithai #vibecoding

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The edit1 shot · 1 text
Shots Text0:59

Performance

Views
309.9K
Likes
9.1K
Comments
3.4K
Engagement
4%
Outlier
15.2×
Length · 15 Oct 2026
0:59

Video #46006 · Greenscreen Talking Head

Reverse-engineer a coach's business modelfrom @angus.sewell

[01]

Overview

The creator explains a step-by-step method for using AI to 'decompile' the business models of expensive online coaches. He instructs viewers to find testimonials on a coach's website, use AI to locate the social media profiles of those clients, analyze their sales funnels and ad accounts, and then use AI prompts to synthesize the best parts into a new, custom funnel, ultimately arguing that this process makes paying for expensive coaching unnecessary.

[02]

Simple outline

  1. 1Pose provocative 'hack'
  2. 2Reveal step-by-step process
  3. 3Show tangible result
  4. 4State value proposition

[03]

Related videos

[04]

Classification

Concepts
Tutorial / How ToPlaybookOpportunity Explainer
Elements
Picture-in-PictureScreen RecordingRemove BackgroundFollow / Subscribe CTAJump CutGreen Screen CompositeTitle Text Hook

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 50%

How to open source a $10k coach

Verbal hook · 40%

Apparently, AI engineers are decompiling these online coaching gurus.

Visual hook · 10%

A cut-out of the speaker's head is overlaid on a background image of another person, creating an unusual and attention-grabbing visual composition.

[06]

Hook template

Steal this for your own video

How to open source a [high-price expert or product]

  • — How to open source a $10k business coach
  • — How to open source a $200/hr personal trainer
  • — How to open source a $5k wedding photographer

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

Make a bold, intriguing claim about reverse-engineering a complex or expensive system, positioning the content as an exclusive secret.

Payoff

Deliver the ultimate value proposition by explicitly stating the high cost the viewer has just avoided, followed by an empowering call to action to use the new knowledge and a hook to follow for more similar 'hacks'.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Decompiler's Blueprint

Revealing a step-by-step 'hack' to reverse-engineer a high-value, proprietary system using accessible tools, thereby empowering the viewer to achieve the same results for free.

  1. 1

    The Vulnerability Point

    Identify a publicly accessible starting point or weakness in the target system that can be used for analysis (e.g., testimonials, public profiles).

  2. 2

    The Skeptic's Inquiry

    Articulate the central question or problem that the target system claims to solve, validating the audience's interest and skepticism about its high-value results.

  3. 3

    The System Demystification

    Reveal that the target's success isn't magic but a replicable system, making the 'hack' seem plausible and achievable.

  4. 4

    The Data-Mining Playbook

    Provide a multi-step, actionable guide on how to gather public data, trace it back to its source, and feed it into an analysis tool.

  5. 5

    The AI Synthesis Engine

    Explain how to use a tool (like AI) to synthesize the gathered data, identify the core patterns, and automatically generate a new, personalized version of the system.

  6. 6

    The Proof of Concept

    Display a tangible artifact or result generated by the process, proving the method's effectiveness and making the abstract concept concrete.

Themes

  • Hacking
  • Democratization of information
  • Anti-guru sentiment
  • Entrepreneurship

Techniques

  • Picture-in-picture
  • Screen recording
  • Direct address

Trends

  • AI for business automation
  • Exposing industry secrets

Post caption

Per usual, if you want the prompts comment “funnel” and I’ll send your way One on one coaching is genuinely worth it but let’s be real do you think these dudes are gonna coach you one on one? #ai #buildwithai #vibecoding

Text overlays

  • title · beginning

    How to open source a $10k coach

Transcript

Apparently, AI engineers are decompiling these online coaching gurus. Go to the testimonial section on one of these dude's pages. How do these people go from 0 to 30 k a month right after the program? Apparently, it's because they give you just an insanely cracked sales system, I guess. Wait. That means if you wanna copy their whole system, you just have to screenshot all these testimonial and have your AI find all these testimonial people's social media accounts, which then you rank find their Facebook ad account and then spawn a series of sub agents using this prompt. Go through all of the testimonial people's funnels best pretending to be like a real super interested prospect. We wanted to engage with them in every possible way that we can and try to find the patterns in all the things that they do. Because then your AI can take the best bits from every person and then just rework the funnel for you, which this prompt will do all of that. Apparently, most of them have quiz funnels, so this is what Claude made me. Apparently, these are the ideal DM scripts. You didn't need to pay $10,000 for this. So get out there, bro. Fucking go clothe that shit. But make sure to follow your boy while you're at it, because I'm gonna keep posting stuff like this for entirely free.

Reverse-engineer a coach's business model | Viral Hooks