Viral Hooks
Trending short videosCurated fashion aesthetics with drinks
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Video #3033 · Carousel

Curated fashion aesthetics with drinksfrom @ssense

[01]

Overview

A four-slide carousel post from the retailer SSENSE that curates different product categories (ballet flats, flower appliqué items, funky rings, boutique fragrances) into distinct aesthetic themes. Each theme is visually represented in a triangular layout, pairing the products with a specific beverage to create a relatable 'vibe' or persona for different consumer types.

[03]

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[04]

Classification

Format
Carousel
Concepts
Showcase Carousel
Elements
Text Overlay
Account
Brand
Topics
FashionBeautyAccessoriesBeverages

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 35%

BALLET FLATS

Verbal hook · 20%

Just the necessities.

Visual hook · 45%

A consistent and striking triangular graphic layout is used across all four slides, creating a strong visual pattern that encourages swiping. Each slide pairs a category of luxury products with a common, everyday beverage, creating an intriguing and relatable aesthetic juxtaposition.

[06]

Hook template

Steal this for your own video

A triangular flat-lay grid pairing [aspirational product category] with [everyday object] — styled together in a single, repeating frame.

  • — A triangular flat-lay grid pairing luxury sneakers with a gas station energy drink — styled together in a single, repeating frame.
  • — A triangular flat-lay grid pairing high-end skincare serums with a bodega coffee cup — styled together in a single, repeating frame.
  • — A triangular flat-lay grid pairing designer stationery with a crumpled convenience store receipt — styled together in a single, repeating frame.

Themes

  • personal style
  • aesthetic identity
  • trend curation
  • consumerism

Techniques

  • product photography
  • graphic design
  • templated layout
  • visual association

Trends

  • aesthetic moodboards
  • product curation
  • niche aesthetics
  • this-for-that content

Post caption

Just the necessities.

Text overlays

  • branding · photo_0

    SSENSE

  • title · photo_0

    BALLET FLATS

  • informational · photo_0

    MIU MIU SANDY LIANG THE ROW COMME DES GARÇONS GIRL MAISON MARGIELA REPETTO

  • branding · photo_1

    SSENSE

  • title · photo_1

    FLOWER APPLIQUÉ

  • informational · photo_1

    MAGDA BUTRYM BLUMARINE FRANKIES BIKINIS BLUMARINE

  • branding · photo_2

    SSENSE

  • title · photo_2

    FUNKY RINGS

  • informational · photo_2

    MONDO MONDO COLLINA STRADA LA MANSO CHOPOVA LOWENA PANCONESI

  • branding · photo_3

    SSENSE

  • title · photo_3

    BOUTIQUE FRAGRANCES

  • informational · photo_3

    LE LABO BOY SMELLS NASOMATTO ESCENTRIC MOLECULES VILHELM PARFUMERIE

Curated fashion aesthetics with drinks | Viral Hooks