@themarcjacobs
Instagram · Performance Highlight
@themarcjacobs Look who’s judging The Jellicle Ball Me and Anna getting those paddles up! Meow. Thank you cast of @catsjellicleball You were all purrrfection. 10’s across the board. #gratefulnothateful
Performance
Video #30423 · Performance Highlight
[01]
The video captures a moment from a live stage performance where a host asks for scores from three judges, including characters resembling Anna Wintour and Marc Jacobs. The judges hold up paddles that say 'MEOW,' and the host announces a perfect score as the camera pans out to reveal a performer on stage.
[02]
[03]
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2.6MFast-paced brand model showcase@jacquemus · Brand Showcase
3.2MPretending to get fashion show invite@jacquemus · Relatable One Shot
6M19.3×Designer parodies street interview trend@themarcjacobs · Brand Personification
1.6M1×Dramatic fashion event arrival showcase@thealexisstone · Archetype Performance
2.4MModel showcases dress in hallway@jacquemus · Brand Showcase
2.8MShowcasing a single runway look@jacquemus · Brand Showcase
6.9M2.4×Celebrity front row fashion show@jacquemus · Event Showcase
3M9.8×Staged paparazzi teaser for runway show@themarcjacobs · Surprise Celebrity Encounter
6.9M2.3×Celebrity montage with repeated phrase@jacquemus · Brand Showcase
967.6K3.2×Marc Jacobs gets Met Gala nails@themarcjacobs · Behind The Scenes
3.4M185.9×Celebrity street interview at fashion show@loewe · Social Proof Showcase[04]
[05]
What stops the scroll in the first 3 seconds
Visual hook · 100%
A medium shot of three judges on a brightly lit stage with a vibrant purple and gold tinsel background. The distinctive appearances of the judges, including one resembling Anna Wintour and another in a large fur coat, create immediate visual interest.
[06]
Steal this for your own video
Open on a brightly lit with three visually distinct in a bold , then reveal their matching .
[07]
The promise the opener makes, and how the video pays it back
Hook
Immediately immerse the viewer in a high-stakes evaluation scenario by focusing on the judges in their position of authority, creating curiosity about who or what is being judged.
Payoff
The viewer experiences the satisfaction of a positive outcome combined with the delight of a clever subversion, and finally understands the full context of the scene.
[08]
The structural pattern this video runs on
Framework
The Surprise Verdict
Build anticipation for a formal judgment, then deliver a verdict that subverts expectations in a positive and thematic way, before finally revealing the subject of the judgment.
The Call for Judgment
A central figure or narrator explicitly prompts the judges for their decision, creating a clear moment of suspense and focusing all attention on the impending verdict.
The Thematic Reveal
The judges deliver their verdict simultaneously, using a non-standard, thematic, and unanimously positive signal that subverts the audience's expectation of a typical rating system.
The Enthusiastic Affirmation
The central figure loudly confirms and celebrates the positive verdict, releasing the built-up tension and amplifying the celebratory mood.
The Contextual Pan-Out
The camera physically pulls back or pans to reveal the subject of the evaluation, providing the final piece of context and completing the narrative loop.
Look who’s judging The Jellicle Ball Me and Anna getting those paddles up! Meow. Thank you cast of @catsjellicleball You were all purrrfection. 10’s across the board. #gratefulnothateful