@jacquemus
TikTok · 10 Shot
@jacquemus Bonjour 🤫 #tyla #nicholasalexanderchavez #pamelaanderson #tems #audreytautou #andreeadiddy #liyakebede #doutzenkroes #tinakunakey #centralcee #inoxtag #christyturlington #charlottecardin #aliochaschneider #hongjoong #carlabruni #stefondiggs #laetitiacasta #raye #evaherzigova #jolagreen23 #dainakai #sangheonleesh #adrianalima #devynfaithgarcia #monatougaard #alexconsani
Performance
Video #7509 · 10 Shot
[01]
The video presents a rapid-fire montage of diverse models, celebrities, and personalities posing in a studio setting, showcasing clothing from the fashion brand Jacquemus. The content transitions from an intimate, whisper-filled atmosphere to a more energetic and playful mood, culminating in a final brand reveal.
[02]
[03]
6.9M2.3×Celebrity montage with repeated phrase@jacquemus · Brand Showcase
13.2M21.2×Cinematic fashion film on coastline@jacquemus · Lifestyle Showcase
14.2M4.7×Fashion show runway collection showcase@jacquemus · Brand Showcase
4.3M6.9×Models greet camera by sea@jacquemus · Lifestyle Showcase
1.5MSurreal behind the scenes fashion atelier@jacquemus · Vibe Showcase
8.5M3×Fast montage of brand event@jacquemus · Event Showcase
955.3KFounder's childhood dream becomes reality@jacquemus · Origin Story
3.1MRapid fire street interview questions@jacquemus · Rapid Fire Listicle
2.8MShowcasing a single runway look@jacquemus · Brand Showcase
7.5M1.4×Surreal fashion items as farm tools@jacquemus · Vibe Showcase
6.3M2.2×Rapid fire interview with model@jacquemus · Rapid Fire Listicle
1.4MReplying to comment with video@jacquemus · Q&A Response[04]
[05]
What stops the scroll in the first 3 seconds
Verbal hook · 25%
Bonjour
Visual hook · 75%
A model in a dramatic, side-baring black dress looks over her shoulder at the camera, followed by rapid cuts to other models making direct eye contact.
[06]
Steal this for your own video
Open on turning to make direct eye contact with the camera, then rapidly cut between holding the same intense gaze.
[07]
The promise the opener makes, and how the video pays it back
Hook
An immediate, visually arresting shot that establishes the core aesthetic and introduces the primary auditory motif, creating instant intrigue.
Payoff
A deliberate return to the initial, calmer mood. The energy subsides, the original audio motif may return, and the final message or brand identity is presented in a clear, focused moment of resolution.
[08]
The structural pattern this video runs on
Framework
The Rhythmic Rupture
To create a hypnotic and engaging showcase by establishing a consistent, atmospheric pattern and then abruptly breaking it with a high-energy shift before returning to the original mood for a final reveal.
The Hypnotic Induction
A montage of subjects presented with a consistent, repetitive, and atmospheric audio cue. This phase lulls the viewer into a specific mood and establishes a predictable pattern, building quiet anticipation.
The Auditory Rupture
A sudden and dramatic shift in the audio-visual landscape. The music and tone change completely, creating a powerful jolt that recaptures attention and signals a new phase of the narrative.
The Climactic Montage
The showcase continues, but now driven by the new high-energy audio. The visuals match the heightened energy, building towards a peak of excitement and engagement.
Bonjour 🤫 #tyla #nicholasalexanderchavez #pamelaanderson #tems #audreytautou #andreeadiddy #liyakebede #doutzenkroes #tinakunakey #centralcee #inoxtag #christyturlington #charlottecardin #aliochaschneider #hongjoong #carlabruni #stefondiggs #laetitiacasta #raye #evaherzigova #jolagreen23 #dainakai #sangheonleesh #adrianalima #devynfaithgarcia #monatougaard #alexconsani
branding · end
JACQUEMUS
You ring the bell. Bimmy bam. You shout and you yell. You broke the spell. Bonjour. Unsure.